“We chose Blue Tree’s R:COM system because its user interface and customer support stood out above the rest,” said Amber Edmondson, president of Trailiner Corporation. “Our goal in adopting this new technology for our fleet is to improve the service we provide our customers by offering up-to-date load location and temperature status. We also want to be able to monitor untethered trailers at customer facilities and give our maintenance department access to refrigeration unit alerts. Customer communication is our top priority and in a short period of time the Blue Tree R:COM system has already helped us provide comprehensive, up to the minute information to our customers."
Founded over 30 years ago by H. E. “Spook” Whitener, Edmondson’s grandfather, Trailiner Corporation provides 48-state refrigerated service with about 200 tractors and 325 trailers. The Springfield, Missouri based fleet hauls commodities ranging from produce and grocery to pharmaceutical and retail goods.
Blue Tree CEO Charlie Cahill stated that, “the highest compliment we can receive from a customer is the referral of another trucking company to us.” Such a referral led to Trailiner’s consideration of Blue Tree, and made easy their decision to move forward. The recommendation of a highly regarded fellow operator, combined with Blue Tree System’s strong reputation in the marketplace for delivering high quality fleet technology solutions and unrivalled customer service, meant Trailiner could confidently move straight to order and deployment without the time and expense of a test. The end result is that Trailiner begins capturing their ROI faster, and their customers enjoy the service enhancements sooner.
Trailiner has been outfitting its trailers with the Blue Tree Systems R:COM solution since mid January. Their highly trained maintenance technicians can complete a trailer installation in just 30 minutes and Trailiner expects their entire fleet of 325 trailers to be equipped with R:COM by the end of February.. Simultaneously, the carrier is using a new integration enabled by Blue Tree that links the R:COM system’s data to its dispatch and enterprise management software from Strategy Systems.
“Our technology will provide Trailiner Corporation with real-time reefer trailer information that can be used to make quick, efficient decisions that result in improved productivity and reduce operating costs,” said L. T. "Chip" Powell, director of US operations at Blue Tree Systems. “This visibility into trailer location and operating status will enhance the service Trailiner provides to the benefit of its customers, drivers and the entire fleet operation.”