KEYNOTE SPEAKER: Dr. Frank Luntz, Author & Futurist
Considered to be the "Nostradamus of pollsters," Dr. Frank Luntz has written, supervised and conducted more than 2,500 surveys, focus groups, ad tests and dial sessions in more than two dozen countries and six continents over the past 20 years. His "instant response" focus group technique has been profiled on 60 Minutes, Good Morning America's election day coverage and on PBS' Frontline. Also a New York Times best-selling author, Dr. Luntz's most recent book, WIN, reached No. 2 on Amazon and No. 3 on The New York Times Business Best Seller List in its first month in print.