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Issue #587

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Project Cargo / Heavy Lift Bi-Annial

South Carolina Ports

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2014 Media Kit
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APL brings innovative new technology to waterfront

By: | at 08:00 PM | Channel(s): Liner Shipping  

RFID makes terminal more efficient, labor-management collaboration cited

APL announced the introduction of active RFID technology to its Southern California marine terminal in an important innovation that will speed up cargo container processing.

By introducing Real Time Locating System technology at its Global Gateway South (GGS) terminal, APL can reduce by as much as half a day or more the amount of time it takes to track a container in the yard and prepare it for transport. This not only improves terminal efficiency but, more importantly, helps improve on-time cargo delivery to customers.

“Our customers are looking for new answers to their supply chain challenges,” said John Bowe, Regional President of APL’s parent company NOL, “and RFID technology offers significant benefits.”

The innovation at GGS comes hard on the heels of the launch last week of an RFID test centre in Singapore - an initiative by NOL in partnership with Sun-Microsystems designed to evaluate RFID applications in a ‘live’ supply-chain environment. It is the first RFID facility of its type in Southeast Asia and provides a full range of packaging and tag testing, compliance and integration services, along with training and entry-level ‘tag and ship’ solutions for customers.

In Los Angeles, APL is affixing active RFID (Radio Frequency Identification) tags to every chassis in its yard. The tags transmit location signals to computerized tracking equipment. Since nearly every container at the GGS terminal is on a chassis, containers can be quickly spotted and readied for shipment by rail, truck or ship.

The Real Time Locating System is the first-ever use of active RFID technology in a “wheeled” terminal, that is, one that stores containers on chassis instead of stacking them on the ground. The locating system replaces outmoded technology that required drivers with tracking equipment to search up and down rows of containers for a particular unit.

Using the old system, tracking could take as long as half a day or more. With RFID, containers can be spotted almost instantly. “We’ve gone from ‘park it now, find it later,’ to ‘park it now, find it now,’” said Bowe.

APL’s innovative use of RFID marks a milestone in its relationship with the International Longshore and Warehouse Union (ILWU), which supplies labor for GGS and other West Coast marine terminals. It’s among the company’s most far-reaching uses of technology since a 2002 agreement with the ILWU establishing guidelines for the implementation of waterfront automation.

APL and ILWU officials worked closely on everything from planning to testing and implementation of the Real Time Locating System. “The unique collaboration among APL, the ILWU and our technology partners in developing this technology application illustrates the commitment by all parties to bring the best possible service to the shipping community,” said Bowe.

“APL and the ILWU have been working together in the best interest of both organizations and the industry,” said James Spinosa, International President of the International Longshore and Warehouse Union. “The ILWU supports a policy of openness regarding educating the union on new technologies being introduced. Working together is a win-win approach to future industry advancements.”

APL’s Information Technology Division worked with Santa Clara, CA-based WhereNet Corp., a leader of wireless solutions for tracking and maintaining enterprise assets, to develop this industry-first technology for wheeled marine terminals.

“For quite some time we’ve been developing RFID applications that support our customers,” said Cindy Stoddard, NOL Chief Information Officer. “With WhereNet’s help we’ve implemented a really forward-looking system that helps us serve customers better and makes us more efficient in the process.”

Said Dan Doles, President and CEO of WhereNet, “To partner with an industry leader and global transportation giant like APL further validates our leading status as a provider of wireless location solutions for optimizing larg