British Airways World Cargo and Iberia Cargo brought together under the IAG Cargo brand
Author: AJOT | Dec 03 2012 at 07:00 PM | Category: Air Cargo
IAG Group has announced the launch of IAG Cargo as a single, unified commercial entity for customers, suppliers and other external stakeholders looking to engage with the company. The new brand will also support new cargo entrants to the International Airlines Group (IAG) alongside British Airways, Iberia and bmi. Today’s launch supports IAG Cargo’s aim of becoming one of the world’s leading air cargo companies by improving the way customers can access and engage with its products and services.
The combined networks of Iberia, British Airways and bmi provide the most extensive and geographically diverse global cargo network, delivering to all the major continents throughout the world. As part of the launch, IAG Cargo is investing significantly in marketing and advertisement activity to highlight the core strengths of the company: network reach, outstanding products and dynamic distribution channels, all communicated through a common brand identity.
Steve Gunning, managing director of IAG Cargo, commented: ‘The launch of our brand is an important milestone in our aim of becoming the world’s leading air cargo network. For IAG Cargo, uniting our business under this single brand will help us to scale up as new carriers are brought under our banner, while creating a powerful identity that our customers will be able to relate to. In short, it will make it easier than ever to do business with us and help us become even more competitive.’
J. Ignacio D’ez Barturan, deputy managing director of IAG Cargo, commented: ‘Since we merged a year ago, we have invested heavily in creating one of the most extensive networks, while also working to integrate our product portfolios. The launch of IAG Cargo as a single commercial platform was the next logical step. From today customers across the world will benefit from a premium and unified service delivered through easy to access channels such as iagcargo.com.’