Corporations' fates depend on an expedited movement of goods. BOC International plays a crucial role to those importing and exporting goods to and from the United States. BOC must meet the needs of their diverse customers who have government and industry specific safety, security and quality regulation compliance requirements such as ISO 9002 and C-TPAT. Only those highly specialized can strike the right balance between space-planning, vessel scheduling and carrier rates. Though familiar to the masses, the package delivery companies are relatively new to the niche of container-based international importing and exporting. As experts in this industry, BOC provides the global web-based tracking visibility and alerts, the electronic filing of shipment and government compliance paperwork, but adds a superior level of service - first class service on a first name basis.
'Often companies are so busy focusing on growing their business through sales that infrastructure improvement is relegated to low priority. Upgrading their Web site demonstrates BOC's commitment to their customers and allows them to reflect the appropriate image, after 15 years of growth and success. Frequently prospects gather information about companies via the Web, before meeting them in person. With international businesses the Web content and functionality are more critical, since many base doing business with foreign companies solely on their online research,' said Randy Donalds, CEO of Impact & Image LLC.
'I knew Randy from her reputation as one of the top 20 most influential women in international trade and from being her customer while she was employed by an international supply chain software company. I knew the major impact her advertising and marketing skills made on her previous employer and the trade industry. Facing a complete redesign could have been daunting. Our changes needed to suit an international market. The design had to incorporate features expected on Web sites in our industry. It was an easy decision to choose her company, since she already understood our industry. Impact & Image provided a clear and detailed project plan with deliverables. They let us take an active role in crafting the message. While Impact & Image was very patient with our delays due to our international travel schedules, the staff was proactive about keeping the project moving. The process was very painless. They will help us maintain the site to keep the content fresh and add new features going forward. Bottom line this new site will help us better engage our customers and strengthen our brand,' said Patrick Fay, Co-owner of BOC International, Inc.
