“Reliable. Efficient. Effective. Get it there with the Port of Halifax.” That’s the message the Port is spreading to existing and potential containerized cargo customers with a new, dedicated containerized cargo website.

HalifaxGetsItThere.com is the Port’s new containerized-cargo-focused website with features that are currently unrivalled in the shipping industry. Customers can use tools such as the Transit Time Calculator – an industry first – to enter the origin, destination and inland transportation mode of their goods to determine the total transit time for their imports via the Port of Halifax.

“As a leading ship line serving customers throughout North America, our clients need to understand that there is a point at which it simply makes more sense to ship all-water to the east coast from origins in Asia. HalifaxGetsItThere.com clearly demonstrates this value proposition,” says Tim Harrington, Vice President of Sales for NYK Container Line (Canada) Inc. “We encourage cargo owners and their agents to use the website so they can determine for themselves the most reliable and efficient routing for their cargo.”

Using the Route Maps and Transit Time Calculator tools on the site, visitors can gain a clearer understanding for why Halifax has become a key link in many shippers’ supply chains. For instance, while it may seem quicker to route all Asian cargo through the west coast of North America, port congestion, terminal and rail dwell, and inland rail or truck haul are all factors that eat away at any initial on-the-water time savings.

“We believe that HalifaxGetsItThere.com really cuts to the chase in terms of what the Port of Halifax can do for its customers,” says Halifax Port Authority President & CEO Karen Oldfield. “We’re reaching out to shippers with a message that resonates with them: we can save you time and money. HalifaxGetsItThere.com shows them how.”

This website, supported by a digital and print ad campaign, is one element of the Port's cargo strategy to connect with cargo owners, shipping lines and third-party logistics providers. With faster inland transit to Central Canada and the Midwest by rail or road than any other east coast port, the Port of Halifax is touting its efficiencies that make the total transit time a competitive offering for many cargo customers.