Palomar Technologies, leader in equipment and process development for precision microelectronic assembly, represented the San Diego high-technology community as part of the San Diego World Trade Center (SDWTC) mission to Shenzhen and the China Hi-Tech Fair from October 12-17, 2004. The mission established relationships and informed top government, business, technology and educational leaders in China about business, technology, and educational resources in San Diego. In addition, Palomar was one of five companies to exhibit in the San Diego pavilion at the China Hi-Tech Fair (CHTF).
The China Hi-Tech Fair was celebrated in conjunction with the grand opening of the Shenzhen Convention and Exhibition Center. Approximately 450,000 people attended the CHTF, the largest and most important tradeshow for imported technologies and products in China. Organized by Asia Desk of SDWTC, the delegation included California Lieutenant Governor Cruz Bustamante and San Diego State University President Dr. Stephen Weber.
Palomar’s exhibit explained how the equipment it designs and manufactures is used to precisely attach the minute integrated circuit to a package that will then be attached to a circuit board. This initial connection is necessary to power electronic devices. Palomar’s wire bonding, die attach, gold ball bumping, and automated assembly equipment is used in the semiconductor, optoelectronic, RF, photonic, wireless, microwave, automotive, aerospace, medical, and life sciences industries.
“The show was far larger and more significant than I originally perceived,” commented Bruce Hueners, Palomar VP marketing and business development. “We used it as a base for our local representatives, American Tec, and captured several hundred sales leads from show attendees. Through the SDWTC and the participation of Lieutenant Governor Bustamante and President Weber, we had high level CEO meetings and access to heads of government and education from throughout Southern China and the Shenzhen area as well as local members of the US Department of Commerce.”
Wai Seng Chew, director Asia, Palomar Technologies, said, “In my opinion, it was a well articulated program and has brought a significant value proposition to the table. The turn-out was bigger than expected and we certainly had some potential customers visiting the booth. The presence of Mr. Bustamante created a strong connection with the local Shenzhen mayor which added significant recognition for Palomar.”
“The SDWTC leveraged the China Hi-Tech Fair to create the San Diego Pavilion exhibition booths, networking events, press conference and high-level meetings with senior government officials and business leaders to maximize visibility and position San Diego and its businesses as key players in the Chinese market. This program created tremendous possibilities for our exhibitors to showcase their companies, seek partners and customers, enhance their corporate image in the Chinese market, and generate revenue opportunities,” said Mr. Scott Wang, Director of Asia Desk.
In addition to Palomar, exhibiting companies included Axesstel Wireless, Inc, MagnaBioSciences (a division of Quantum Design), Pulse (a Technitrol Company), and Qualcomm, Inc. The County of San Diego, Luce Forward Hamilton & Scripps LLP, and Tatum Partners sponsored the trade mission.