EU Trade Commissioner De Gucht stated: “I am delighted that the Council has today decided to give the European Commission ’the green light’ to start trade and investment negotiations with the United States. Today's decision sends an important signal to people across Europe that we are united in our determination to create jobs and strengthen our economies on both sides of the Atlantic. Our aim is to release the untapped potential of a comprehensive transatlantic trade and investment partnership (TTIP) by bringing our economies closer together than ever before. We will achieve this through increased access to the US market, by working with the US towards setting global standards and by greater compatibility between our respective regulations. In short, this deal will be about streamlining our economies where it makes sense to do so by making it easier and faster for our companies to do business together. In turn, that will have the knock-on effect of real savings for consumers as well as the creation of tens of thousands of jobs for Europeans. At the same time, Europe is going into these negotiations enthusiastically, but realistically. Domestic environmental, labour, privacy or safety standards, and policies to protect consumers cannot and will not be lowered as a means to promote trade and investment. Latest estimates show that a comprehensive and ambitious agreement between the EU and the US could bring overall annual gains of between 0.5% and 1 % in GDP for the EU. This would be equivalent to at least €86 billion of added annual income for the EU economy. In other words, by reducing red-tape and lowering consumer prices, a future trade deal with the United States would put almost an additional €545 per year on average in the pockets of a European family. As regards audiovisual services, what is really at stake in this sector is the digital revolution of the media environment. But there is currently no EU legislation on digital media. The European Commission has recently invited all interested parties to comment on a Green Paper on this issue. Hence, we do not want to treat it now, but come back to the matter at a later stage. Let me be clear: this is not a carve-out. Audiovisual services are presently not in the mandate, but the mandate clearly indicates that the Commission has the possibility to come back to the Council with additional negotiating directives after on the basis of a discussion with our US counterparts. We are ready to discuss it with our American counterparts and to listen to their views on this issue. That’s when we’ll come to a conclusion on if we will ask for additional negotiating directives.”