DHL will become the official express and logistics partner for IMG’s Fashion Weeks around the world, a series of prestigious shows produced and/or represented by IMG Fashion in ten countries spanning four continents each year. Following a successful year working with IMG Fashion in the U.S. market, DHL is now increasing its relationship as the official international express and logistics partner of these events.
DHL’s worldwide IMG Fashion Week partnership premieres this month at the Milano Moda Uomo in Italy January 12-15 and next at Mercedes-Benz Fashion Week Berlin January 27-31. DHL continues its U.S. presence at Mercedes-Benz Fashion Week in New York City February 1-8 and Mercedes-Benz Fashion Week at Smashbox Studios in Los Angeles March 9-13. Other shows will continue throughout the year. As the world’s leading logistics service provider for the fashion business, DHL will use these events to strengthen its business penetration with the fashion, apparel and retail industries.
‘IMG Fashion Weeks are a perfect platform where we can demonstrate our expertise especially for the sophisticated area of the fashion and apparel business,” said Wolfgang Giehl, Senior Vice President Corporate Branding and Advertising at Deutsche Post World Net. “DHL’s regular services cover the entire logistics value chain of the fashion industry ’ from material purchasing and the sample business to quality control of production and direct delivery to the boutiques of international fashion companies.’
‘DHL’s relationship with Fashion Week in the U.S. has been instrumental in extending our brand and in growing our fashion and apparel business in this integral market segment. We’re delighted to extend DHL’s partnership with IMG Fashion and look forward to helping deliver the latest fashions to the runways and retailers both here in the U.S. and around the world,’ said Karen Jones, Senior Vice President of Corporate Marketing and Communications for DHL Express USA.
Maintaining a partnership with such international customers as Esprit, Adidas, Nike, Hugo Boss, Escada and Polo Ralph Lauren, the logistics experts at DHL have been working for years to develop tailor-made transport solutions that address the latest trends in the fashion world and meet the specific needs of individual customers. DHL’s presence in more than 220 countries and territories ensures that the creations of international designers arrive at major fashion shows right on time.
At the beginning of 2007, DHL and IMG Fashion reached an agreement that made the company the official express and logistics partner for Mercedes-Benz Fashion Weeks in New York, Los Angeles and Miami. This partnership is now being expanded around the world.
‘The good working relationship in the United States as well as DHL’s worldwide network and the excellent skills supporting the textile industry were the crucial factors that led to DHL’s selection as official logistics partner,” said Peter Levy, Senior Vice President of IMG Fashion. “And, of course, we are happy to have gained another top brand as a sponsor of our global Fashion Week events.’
With a spectacular premiere, Mercedes-Benz Fashion Week Berlin successfully established itself among international fashion events in July 2007. In addition to the title sponsor Mercedes-Benz, DHL joins American Express, Freixenet, Karstadt, L’Or’al and Veltins as official sponsors. Other cities in which DHL will sponsor fashion events include Milan, London, New York, Mexico City, Moscow, Mumbai, Hong Kong, Los Angeles, Miami and Sydney.
About Deutsche Post World Net
Deutsche Post World Net is the world’s leading logistics group. Its integrated Deutsche Post, DHL and Postbank companies offer tailored,
customer-focused solutions for the management and transport of goods, information and payments through a global network combined with local expertise. Deutsche Post World Net is also the leading provider of Dialog Marketing services, with a unique portfolio of efficient outsourcing and system solutions for the mail business