Air Cargo Quarterly
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3PL executive forms Logistics Marketing Advisors
Logistics Marketing Advisors delivers marketing strategy, communications and public relations expertise to transportation and warehousing companiesJim Bierfeldt has formed Logistics Marketing Advisors, LLC. The firm specializes in providing marketing and public relations services to third-party logistics providers and other companies serving the logistics industry.
Logistics Marketing Advisors helps logistics services companies drive awareness and market share through a full menu of marketing and communications services, including market research, strategic planning, brand positioning, advertising, public relations, web site strategy and design, and development of brochures, case studies and other sales support material.
“Growth in the logistics services industry continues to outpace the general economy,” Bierfeldt said, “but it has become a fragmented industry with many players chasing the same customers. To break through the clutter, companies are recognizing the need for smart marketing to help understand the market, identify profitable niches, and create awareness and understanding of the company’s unique value among those most likely to purchase its services.”
A 23-year marketing veteran, Bierfeldt began his logistics industry career with USCO Logistics in 1996, where he served as Director of Marketing and Corporate Communications, Vice President of Sales & Marketing, and Vice President of Marketing. He continued in senior marketing positions with the company after USCO’s 2001 purchase by Kuehne + Nagel until leaving to begin the new venture. Bierfeldt holds a Masters Degree in Communications and has been an active member of the Council of Logistics Management, the International Warehouse Logistics Association and the Warehousing Education and Research Council.
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