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Adidas says soccer, running to help it beat Nike in Europe
Adidas forecast a $2.7 billion boost to sales from next year's soccer World Cup would help it over a tough 2013, and said it would fend off rival Nike in hotly-contested European markets with innovative running gear.
Read Full Article: http://www.ajot.com/news/adidas-says-soccer-running-to-help-it-beat-nike-in-europe
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