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Heineken subsidiary aims to grow market share and strengthen brand loyalty
Supply Chain Commerce Solutions provider Manhattan Associates announced that France Boissons, a leading beverages distributor and wholly owned subsidiary of Heineken France, is deploying Manhattan's Warehouse Management (WMS) and Supply Chain Intelligence (SCI) solutions at its distribution centers (DCs) in France. The Manhattan solutions, so far deployed in in six DCs (in Caen, Montpellier, Toulouse, Marseille, Bordeaux and Rennes), will enable France Boissons to improve service levels for its 60,000 trade customers at the same time as allowing the drinks distributor to fulfil customer orders more profitably.
Read Full Article: http://www.ajot.com/news/heineken-subsidiary-aims-to-grow-market-share-and-strengthen-brand-loyalty
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