Korean Air has won the coveted “Phoenix Award” from Air Transport World (ATW) for successfully overcoming challenges faced by major growing airlines in the global airline industry.
The “Phoenix Award” recognizes an airline that has achieved a commercial rebound by changing the way it does business. “In the late 1990s Korean’s management decided a complete overhaul was needed and the company began to methodically move in the right direction. Today, Korean’s goal of becoming one of the best ten airlines in the world by 2010 is highly credible,” ATW said.
Previous Phoenix Award winners have been Air New Zealand and Ireland’s Aer Lingus.
This is the second time ATW has honored Korean Air. ATW named Korean Air Cargo Airline of the Year in 2002. Korean Air flies the world’s largest commercial airline cargo operation.
According to ATW Editor in Chief, Perry Flint, “There was tough competition for the Phoenix Award this year. Korean Air should be very proud of how it’s doing.”
In 2004, Korean Air announced a worldwide vision called Excellence in Flight at its 35th anniversary event. Its mission - to become a respected leader in the global airline industry - has been challenged time and again, but the airline has always moved forward.
“We have proven our ability to adapt to external changes while, at the same time, refining our services to attract and keep customers, enhancing the travel experience and increasing customer perceived value,” said Korean Air Chairman and CEO Y.H. Cho. “This award is recognition of our success and provides encouragement to continue our focus toward excellence.”
Mr. Cho has said his goal is for Korean Air to be one of the world’s top ten airlines by 2010. According to ATW, “Korean Air’s recent achievements make that goal highly credible.”