Old Dominion Freight Line, Inc. this week unveiled a new advertising campaign that showcases the company’s array of services and the resources behind every shipment. The new campaign includes print, digital and broadcast executions and highlights the diverse range of services offered by the Thomasville-based less-than-truckload (LTL) carrier. The broadcast ads’ heavy use of computer-generated imagery is a nod to the company’s extensive use of technology throughout its global operations. The two broadcast spots featured in the campaign debuted on Monday, March 9, on ESPN and the Fox News Channel. The print and digital components will appear in a number of logistics trade and several business outlets. “This new campaign demonstrates our unwavering focus on delivering a premium service to all of our customers and highlights the wide array of products we ship on a daily basis,” said David Carter, Old Dominion’s vice president of marketing. “We are committed to handling every piece of cargo with acute attention to detail and care, from the largest of deliveries to the smallest of shipments.” Kansas City-based Bernstein Rein developed the new campaign. To view the broadcast spots visit, http://bit.ly/1A9K5xR orhttp://bit.ly/1wj83LJ.