According to Beno't Lebrun, Safmarine's Global e-Business Manager, "This new application once again demonstrates Safmarine's leadership in providing innovative business solutions to the shipping industry. "Android has become an increasingly popular platform for many of the mobile devices used by our customers and the launch of this new application will further improve our customers' access and experience with Safmarine by making it even easier for our customers to do business with us, no matter where they are."
The new application allows Safmarine customers to look up sailing schedules, track containers or consignments (using a booking or container number), find contact details for Safmarine offices and receive Safmarine news updates. An 'alert' option has also been added, which 'pushes' the information directly to the users' device.
Lebrun says the Safmarine Android application can be downloaded free of charge from the Android Market (https://market.android.com/search?q=safmarine&c=apps). By registering an email address, the new application also allows users to receive details on future updates.
Lebrun says Safmarine has also noted an increased usage of its mobile website, http://m.safmarine.com, which can be easily accessed from any mobile device. "The increased use of this site reconfirms the growing popularity of mobile devices in the shipping business.'
