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Issue #584 | Breakbulk Quarterly

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Breakbulk Quarterly

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2014 Media Kit
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Swiss WorldCargo hands over marketing for Jade Cargo Europe to Lufthansa

By: | at 07:00 PM | Channel(s): Air Cargo  

Lufthansa Cargo and Jade Cargo International are extending their cooperation from 30 March 2008, when the summer timetable goes into effect. Lufthansa Cargo will then be responsible for marketing the airfreight capacity of its Sino-German cargo subsidiary on routes from Europe to Asia. The Blocked Space Agreement (BSA) will apply to all Jade Cargo International’s routes ex Europe and will be valid throughout the forthcoming summer timetable and the 2008/2009 winter timetable. Under the terms of this new cooperation agreement, the successful marketing and sales partnership between Jade Cargo International and Swiss WorldCargo will be transferred to Lufthansa Cargo.

Dr. Andreas Otto, Lufthansa Cargo Executive Board member responsible for Product and Sales commented: “Taking over Jade’s capacities ex Europe will enable us to expand our services and offer our customers attractive, direct flights from major economic centers in Europe to the flourishing Pearl River Delta region and the commercial metropolis of Shanghai.”

“We have been very proud to be associated since the start with a strong new company like Jade, and to have contributed to their strong results in the notoriously tough eastbound trade. However it makes sense with the emergence of the Lufthansa Cargo Group to assign roles and tasks to specific group members. Swiss WorldCargo is a niche specialist, with unique strengths in the delivery of high value-added products, and we have decided to focus on opportunities to apply those specific strengths within and outside the Group”, said Oliver Evans, Chief Cargo Officer Swiss WorldCargo.

Kay Kratky, Chief Executive Officer of Jade Cargo International, which is based in Shenzhen in South China, noted: “After the delivery of its sixth Boeing 747-400ERF, Jade Cargo International has now completed its fleet expansion as planned. The integration of Jade Cargo International’s capacities into Lufthansa Cargo’s product portfolio on European routes will give our customers access to an extensive network. On routes to Asia, Jade Cargo International - operating under the umbrella of the Lufthansa Cargo Group - will be able to offer non-stop flights on routes that were previously only served indirectly via the Frankfurt hub.”

Jade Cargo International currently flies to Shenzhen and Shanghai Pudong from Amsterdam, Barcelona, Brescia, Luxembourg and Stockholm. From Shenzhen, Jade Cargo International provides connections to the Asian economic centers of Osaka and Seoul. As part of the capacity expansion, Frankfurt and Chinese Tianjin Airport will be integrated into Jade Cargo International’s route network.