The World Customs Organization (WCO), in cooperation with the Federal Customs Authority of the United Arab Emirates (FCA), has officially launched the ‘IPM Mobile’ application, enabling Customs officers equipped with a mobile device to access IPM immediately when faced with a suspicious product.
Launched in 2010, the WCO’s online anti-counterfeiting tool IPM provides a communication hub between Customs officers on the ground and the private sector by allowing them to exchange crucial information in real-time in order to intercept counterfeit goods.
With the launch of the mobile application, field Customs officers can now access IPM via their mobile devices and retrieve all relevant information contained in the database. Several new features have been added to the mobile version such as the possibility to send or receive alerts regarding possible shipment of counterfeit goods, and, when faced with suspicious merchandise, Customs officers can contact right holders immediately and upload photos of the products in question.
This new version also allows using mobile devices to scan industry standard GS1 barcodes found on millions of products, enabling to search the products database more quickly. The unique product identifier embedded in the GS1 bar code facilitates access to multiple databases providing trusted sources of product information.
Scanning the barcodes enables automatic connection to any authentication services linked to the product controlled. This new feature is known as IPM Connected - a global network of security features providers (SFP) interfaced with IPM.
In cooperation with the FCA and the private sector, the WCO unveiled the IPM Mobile programme during a two-day workshop held in Dubai on 16-17 April. During this workshop, Customs officers tested the tool on a number of counterfeit and genuine products and were trained to make informed decision with the information contained in the IPM database.
“Faced with the growing trade in counterfeit goods, the WCO and its Members are determined to develop the most efficient tools to fight this menace. Safeguarding the health and safety of consumers across the globe is one of the WCO’s priorities, and IPM’s mobile version is a significant step forward” said WCO Secretary General, Kunio Mikuriya.
Secretary General Mikuriya added, “Working with the UAE on this pilot phase was an obvious choice given our previous successful cooperation to launch the PC version back in April 2012. The WCO appreciates the UAE’s ongoing efforts to tackle the illicit trade of counterfeit and pirated goods.”
“The UAE is keen to support plans for facilitating trade and fighting counterfeit according to the established principles of the federation state including the protection of IPRs and fighting piracy and counterfeiting as they have serious economic and social impacts that may jeopardize the security of the society, consumer and producer altogether” said Khalid Al Bustani, Acting Director General of the Federal Customs Authority.
“The application is launched as a part of fulfilling the requirements of the smart government initiative announced last year by His Highness Sheikh Mohammed bin Rashid Al Maktoum by providing governmental services on mobiles”, continued Al Bustani.