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2014 Media Kit
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Yum’s China sales fall short on weakness at Pizza Hut

By: | at 03:07 PM | Channel(s): International Trade  

Yum Brands Inc said December sales at established restaurants in China, its top market, rose a smaller-than-expected 2 percent after weakness at its Pizza Hut Casual Dining chain weighed on a recovery at KFC, which is recovering from a food safety scare and avian flu worries.

Yum’s China same-restaurant sales for December included a 5 percent increase at KFC and a 3 percent decline at Pizza Hut.

Analysts polled by Consensus Metrix expected same-restaurant sales to rise 6 percent at KFC and 5.7 percent at Pizza Hut.

China accounts for more than half of Yum’s operating profit. KFC is the biggest Western restaurant brand in China with almost 4,500 KFC outlets there at the end of its third quarter.

Yum’s shares have risen more than 8 percent since the start of November on the expectation that its China same-restaurant sales would compare favorably with dismal results from a year earlier. Monday’s news sent the stock down 1.2 percent to $72.50 in extended trading.

Yum’s China sales plummeted in December 2012 after China Central Television reported that a few poultry farmers doing business with Yum suppliers fed their chickens excessive amounts of antibiotics. That was followed by a bird flu outbreak in the spring.

Louisville, Kentucky-based Yum has since culled underperforming suppliers and begun an aggressive marketing campaign.

The company, which also owns the Taco Bell chain, expects to bounce back strongly this year and has forecast at least 20 percent growth in 2014 earnings per share, excluding special items.

Yum started reporting monthly same-restaurant sales results for China after its business swooned. It has said December will be the last of those monthly reports. (Reuters)