TransCore launches 3sixty, merges six logistics services into single platformDAT freight matching service upgradedTransCore has introduced the new 3sixty product suite, merging six separate logistics capabilities into a single platform for third-party logistics providers, shippers, and carriers. The launch of 3sixty also marks major upgrades to TransCore's DAT freight matching service. The redesign process included experts in human computer interaction sitting alongside dispatchers and brokers across the country to thoroughly understand first hand goals and work flow. Consistent patterns of behavior were discovered during each phase of the freight lifecycle and these findings are reflected in the new freight match product. 3sixty's overall design simplifies access across services, minimizing time-consuming steps switching between multiple applications and offers the convenience of "one stop shopping." 3sixty's segments include the core capabilities to manage both large and small transportation companies:
  • 3sixty Operations Management (formerly Keypoint(R) transportation management software);
  • 3sixty Freight Match powered by DAT(R) (US-based) and LoadLink(R) (Canadian based), together forming North America's largest freight matching network;
  • 3sixty Fleet Management powered by GlobalWave(R) satellite asset tracking and communications;
  • 3sixty Rail-Intermodal powered by IntelliTrans(R) for rail-oriented shippers and carriers;
  • 3sixty Compliance Services;
  • And, 3sixty Financial Services.
The requirements to monitor and track freight demands an intricate network of systems to provide in-transit visibility of freight movement, whether by truck, air, rail or intermodal. Businesses today rely on this interconnected transportation network to meet quickly changing supply and demand. According to the Bureau of Transportation Statistics'(BTS) January 2006 "Freight in America" report, on a typical day almost 53 million tons of goods valued at $36 billion moved nearly 12 billion ton-miles on the nation's multimodal transportation network. Bringing 3sixty's combination of tools into one platform and streamlining accessibility to resources increases visibility into freight movement from origin to destination, while easing operational demands. John Worthington, president of TransCore, explains, "As TransCore assembled the essential applications and enabling satellite and RFID technologies under one company, our vision was to remove stovepipe development and create efficiencies through cross-functional integration. 3sixty is a giant step in realizing TransCore's vision and providing customers with a seamless user experience across all of our applications."