Blinco Systems Inc. ("BSI"), developer of 3rdwave Global Commerce Management ("GCM") and sourcing solutions, has launched an electronic carrier transaction-based subscription messaging service for its clients. Using Management Dynamics' BridgePoint supply chain visibility and performance management solution, BSI provides 3rdwave clients with complete visibility, event management and logistics analytics to all their global shipments.

The BridgePoint solution provides significant global logistics data to 3rdwave GCM's global supply chain data backbone. With XML feeds from ocean, air, rail, truck carriers, and trading partners, BridgePoint delivers these messages to the 3rdwave GCM global data repository. 3rdwave then normalizes, analyzes and validates this information which allows the 3rdwave Logistics module to show upstream and downstream impact on product availability across the company's entire global supply chain.

BridgePoint was selected over other competitive solutions for its fast, cost-effective carrier integration and for the quality of XML messages provided to 3rdwave GCM. Using proprietary data quality technologies and processes, as well as a specialist staff of data quality analysts, Management Dynamics offers the highest level of information accuracy for the successful management of global supply chains.

David Blinick, President and CEO of Blinco Systems Inc., said, "3rdwave GCM has taken global tracking and global logistics' visibility to the next generation. Now, company management can completely oversee the entire global supply chain. With fully-integrated, synchronized and automated carrier messaging, supported by dynamic workflows, our clients can give the status and immediate impact of product as it moves to all intra- and inter-company users and global supply chain partners. By seeing what is or may be deviating from plan in real time and the future impact on inventory availability, our clients can more effectively manage their global supply chains, better control and turn their inventory, notably improve service to their customers, and improve their cash and financial management."

"The key to realizing the value of any supply chain visibility initiative is to ensure the highest levels of data quality from all trading partners," said Jim Preuninger, CEO of Management Dynamics. "By selecting BridgePoint to power 3rdwave GCM, Blinco Systems' clients will enjoy a whole new level of visibility and control over their global operations."

3rdwave's electronic automated carrier messaging supports integrated, rules-based workflow and critical exception alerts at any point in a shipment - from supplier through to final destination. Critical benefits include: dramatically improved inventory control with enhanced available-to-promise / available-to-ship ratios, greater inventory control and improved inventory turns, reduced total landed costs, greater operator productivity, increased compliance conformance and improved reporting.