Burton’s Biscuit Company, the UK based international biscuit business, today announces a new U.S. distribution partnership with International Food Associates (IFA).  To support Burton’s international expansion plans for the U.S. premium cookie sector, IFA will harness its network to deliver products quickly and efficiently to market. Driven by the Cadbury brand that is manufactured by Burton’s Biscuit Company under license, a projected $100 million business ambition in the medium term has been set.  The $548 million U.S. premium cookie sector accounts for 12% of total U.S. cookie sales[1], and this new partnership represents a significant step change in Burton’s focus on overseas growth.   For the U.S. market the Cadbury Fingers product range has been adapted for U.S. consumers and will include Milk Chocolate, Dark Chocolate and Salted Peanut Crunch varieties.  Cadbury Fingers will add value to the category, appealing to the adult consumer as a sharing treat with friends or family. Supported with consumer and trade marketing activity to drive awareness, positive feedback from retailers shows that they are enthusiastic about what Cadbury can bring to the U.S. cookie aisle in 2015 and beyond. Stephen Carson, Director of International Business Development at Burton’s commented: “With a $548 million market opportunity in the U.S., this partnership is a crucial springboard for future growth. Whilst our existing international presence has built an awareness of Burton’s products, our renewed focus will build our global marketplace and drive success. Working with IFA will ensure that we are maximizing our U.S. distribution and capitalizing on the premium cookie sector.”   Don Cook, IFA President commented: “Working with a longstanding British brand we’re confident our retailer network will respond well to Burton’s iconic products. Burton’s ambitious growth strategy marries with our drive to capitalize on this sector opportunity and our extensive network will deliver products quickly and efficiently to market.”