CEVA Logistics, one of the world's leading supply chain companies, has signed a new multi year contract with Mach 2 Libri S.p.A., a leading company in Italy which sells books to the mass retail channel.

CEVA will take charge of the logistics activities and books distribution on behalf of Mach 2, supporting the customer's distribution network with a total of about 30 million items handled overall, including delivery to point of sale and reverse logistics. As part of a planned phased implementation, the logistics operator will initially carry out its activities at CEVA's warehouse located in Peschiera, near Milan.

The logistics operator will put at the customer's disposal its solid know how of the Publishing industry to provide high added value services such as reverse logistics management, offering efficient solutions aimed to increase the leanness of Mach 2's overall supply chain.

This new contract represents an important step for Mach 2 as this is the first time the company has outsourced its logistics operations. In this way, Mach 2 will benefit from CEVA's experience of working with the major players in the market, in addition to its focus on Operations Excellence.

The new structure of Mach 2 also aims to leverage the operational synergies of a logistics partner which boasts an extensive distribution network across the country, being able to support the customer in addressing the challenges which characterize the Publishing industry. Specifically, the collaboration with CEVA will allow improvements such as higher flexibility in the management of the seasonal peaks and lead time reduction, therefore guaranteeing rapid response to meet the final customers' requests.

Renato Rodenghi, Managing Director of Mach 2 Libri S.p.A., said: 'The decision to outsource our logistics activities to CEVA has the objective of constantly improving the services offered to our customers. Like CEVA, our company aims to provide added value to its customers and final consumers, the readers, and therefore the logistics operator has to act as a strategic partner, not as a mere service provider. Thanks to the solid expertise developed in our industry, we believe that CEVA will be able to deliver tailored and flexible solutions which meet our requirements.'

Giuseppe Chiellino, Managing Director of CEVA Logistics in Italy, commented: 'We are proud to include Mach 2 among our Publishing customers. Our highly specialized team of experts, together with Mach 2's outstanding professionals, have done an excellent job in designing the solution which best fits with the customer's activities. By capitalizing on our global integrated network as well as our most advanced technologies, such as the CEVA Matrix' Transport Management System solution, CEVA will be able to integrate inventory management, order fulfillment, transport of the goods to the customers and added value activities such as reverse logistics and POD management.'