MUMBAI - Introduces the Tagline ‘Geography Simplified’ to Compliment the Global Leadership and Extensive Presence
ECU Line, one of the global leaders in NVOCC, a 100% subsidiary of Allcargo Logistics Ltd, today announced the global roll out of its new corporate brand identity ‘ECU Worldwide’ with the tagline ‘Geography Simplified’.
ECU Worldwide Chairman Shashi Kiran Shetty said, ”The name ECU Worldwide heralds the start of a new chapter. Our new identity is committed to consistently creating value for customers by providing best-in-class services across continents. The integration of new services, technology, global best practices and professional expertise shall re-define the brand experience for our stakeholders.”
“This is in line with our vision to become a USD 2 billion revenue organization by 2020, which propels us to constantly raise the bar and create a dynamic and exciting transformation for our organization,” added Mr. Shetty.
The main objective behind rebranding is to change the perception of the company offering end-to-end services and a global player providing value-added services to the customers being an ‘integrated service provider’. The tagline ‘Geography Simplified’ too shows a more product agnostic approach complimenting the group’s undisputed presence through a comprehensive network of 300+ offices located in over 160+ countries.
With the rebranding, ECU Worldwide will also deliver new offerings such as Full Container Load (FCL) and Air Freight. Its parent company Allcargo Logistics, leading integrated logistics player in India is listed on both Bombay Stock Exchange (BSE) and National Stock Exchange (NSE).
