BANGKOK, Thailand and ATLANTA - Manhattan Associates, Inc., (NASDAQ:MANH) today announced that footwear brand and manufacturer Gold City has selected the Manhattan SCALE™ product suite to support its continued market expansions. Thailand-based Gold City has its sights set on becoming the number one footwear company in Thailand and across the broader ASEAN (Association of Southeast Asia Nations) region, and sees dynamic and responsive supply chain and distribution capabilities as vital to this effort.
Gold City expects Manhattan SCALE will help it achieve its growth ambitions by quickening the pace and increasing capacity of its global fulfilment operation, improving margins via a flexible and streamlined supply chain and building brand loyalty through improved service levels.
In addition to made-to-stock items for the Thai market and made-to-order products for private labels and OEM exports, the company sells its footwear products in stores across Thailand, the wider Asia-Pacific region as well as in Europe and North America.
Gold City will deploy Manhattan SCALE initially at its Samutsakorn distribution centre (DC) near Bangkok, with the project being led by a joint team from Manhattan, Gold City and Manhattan’s Thai GeoPartner Logiciel Consulting and Development Co.
“The investment in our fulfilment operation is an indicator of our continued success around the globe, our ongoing commitment to enhance the customer experience, and our long-term growth ambitions,” commented Surasak Jinapun, CEO at Gold City. “We are pleased to work with Manhattan Associates, Asia-Pacific’s leading Warehouse Management Solutions vendor as recently declared by industry analyst firm ARC Advisory Group, as we seek to build on our track record of success well into the future.”
Richard Wright, general manager at Manhattan Associates, Southeast Asia, commented, “Our platform will create exceptional value, and contribute to Gold City’s goal of excelling in customer service and creating greater efficiencies across its inventory and order management processes. We look forward to enabling Gold City to deliver on its market growth ambitions.”