• Collaboration leads to improved quality, increased efficiency, reduced product damage and greater sustainability benefits for Jel Sert.
  • Jel Sert avoided 100,000 pounds of CO2 and nearly 130,000 pounds of solid waste with use of CHEP platforms.

Atlanta, Georgia – Jel Sert is known as the “makers of fun foods” like freezer bars, desserts and beverages. But there was nothing fun about the recycled half pallets it used to ship 100,000 cases of product annually to some of the biggest retailers in the world. The recycled pallets, with their inconsistent quality and unappealing appearance, led to product damage and customer complaints.

To address the issue, Jel Sert called on CHEP, a long-time provider of choice for the company. Working together, the two teams agreed on a solution: CHEP’s pooled (shared) 40x24-inch half pallets for product transport and retail display.
“CHEP continues to be a strategic partner in providing multi-faceted solutions in the most cost-efficient manner to meet our supply chain challenges,” said Michael Martinez, Vice President of Customer Service & Distribution at Jel Sert. “CHEP’s half pallet completes the professional appearance of our products, and shows as a display-ready pallet for our retailers.”

In addition, Jel Sert’s utilization of CHEP pallets has eliminated product damage and customer complaints within the last two years. By implementing both CHEP shared block pallets and half pallets, Jel Sert has strengthened its sustainability program by avoiding 100,000 pounds of CO2 and nearly 130,000 pounds of solid waste.

“Building a more efficient and sustainable supply chain is what CHEP is all about,” said Todd Hoff, Vice President of Marketing and Customer Solutions, CHEP North America. “As this project proved, innovative solutions and a better supply chain are not possible without strong collaboration between trading partners.”