Exporters and importers in South Africa can take advantage of new customized freight management, supply chain and customs clearance services supported by award-winning technology following the launch of Seko Synergy in Johannesburg and Durban.

The new company has been launched by three experienced South African logistics professionals; Richard Mallabone, Managing Director, and fellow directors, Chandra Booysen and Samantha Bellaram that have over 65 years experience of working in senior management roles for leading multi-national logistics organizations in South Africa. Seko Synergy offers a full range of logistics services that include air, ocean, brokerage, warehousing and distribution from its two locations, which include a 4,000 square meters warehouse facility close to Johannesburg International Airport.

Commenting on the launch of the new company, Richard Mallabone said: ‘It’s one thing to talk about the global economy and a global network today but Seko Synergy in South Africa believe the real differentiator is to offer a global network owned exclusively by locals. Our new business is owned and run by South Africans and our key focus is to provide customized solutions for our customers. We are bringing a fresh approach to the market that truly embraces listening to what the customer needs and then working with them to find the right solution at the right price.

‘It’s about being flexible yet aggressive in finding the right product offering and also making sure it’s done quickly. Today customers are looking for solutions that suit their needs and, most importantly, give them a competitive advantage. In South Africa, Seko Synergy can offer a global network for seamless supply chain services from upstream order management to freight forwarding and customs clearing through to warehousing and distribution services. Added to that, Seko Synergy already complies with Broad Based Black Economic Empowerment Legislation and have been certified as a Level 4 contributor with our sights set on Level 3 certification during 2009.’

South Africa has the continent’s biggest economy, with strong financial and manufacturing sectors. The country’s largest trading partners are Germany, the USA, China, Japan, the UK, Netherlands, France, Italy, Saudi Arabia and India. In 2007, South Africa’s total exports and imports were valued at 492 billion and 561 billion South African Rand respectively.

The country’s major exports are minerals, precious metals, machinery, vehicles, automotive components, pulp and paper. Its main imports are machinery, transport equipment, manufactured goods, chemicals and oil.