With API technology and other new features, entitlement management software supports subscription, IoT and beyond

WALTHAM, Mass. - ModusLink Corporation, a wholly owned subsidiary of ModusLink Global Solutions Inc.(NASDAQ: MLNK), a leading global provider of digital and physical supply chain solutions, today announced that its entitlement management software,Poetic®, now supports the full product lifecycle with the implementation of several new features. These improvements, which include JSON-based API technology, enhanced cloud services, and subscription web services, maximize the value from embedded systems, allowing connected devices to stream real-time analog or digital telemetry data directly into Poetic and enabling purchase-to-renewal relationship management.

Poetic adds value to the digital supply chain by allowing brands to more easily go beyond the initial sale to the subscription experience, and it underscores ModusLink’s focus on total integration and the enablement of continuous product relationships. Poetic now features tools that seamlessly allow for the collection of data across the entirety of a product’s lifecycle, from inception to recycling.

Gartner predicts that "by 2020, the Internet of Things (IoT) will connect more than 30 billion connected devices, which will result in a 20 percent increase in potential revenue generated from manufacturers running software on smart ‘things’ in IoT." ModusLink's Poetic system has emerged as a solution capable of rapidly addressing manufacturers' entitlement management needs, allowing manufacturers to remain competitive and to maximize the opportunity for increased revenue.

Poetic features are designed to address the pain points that brands face when offering their products as a service. More specifically, ModusLink has improved:

  • Subscriptions – Providing secure access to global payments and cloud billing
  • Technology – Improved IoT cloud technology to rapidly respond to the needs of your business
  • Job Upgrades – Modes have been added that allow publishers to better support email notifications and SKU replacements, as well as more easily configure product upgrades in high volume
  • Web Services – Enhancements have been made to process messages using an event-driven, single threaded process, to update contract sites during a similar activation, and to allow publishers to create new subscriptions in Poetic

“2018 is already trending toward huge advancements for IoT and connected devices, so these upgrades come at a critical time for brands to use Poetic to capitalize on these trends,” said Murt O’Donnell, Information Technology Program Director at ModusLink. “We expect this to enable our customers to more seamlessly predict growth and maximize their opportunities for expansion, asmore brands look to monetize their products and upsell their customers long after the initial sale.”

The upgrades to Poetic are part of a series of enhancements ModusLink has made to its full suite of digital commerce offerings in recent months. Learn more about recent news about the company’sfinancial management services and integrated data warehouse platform, as well as Poetic, on the company’s website.