The shipping industry is set to see an unprecedented paradigm shift with the launch of Wave Shipping. Through a fresh approach to meeting customers’ challenges and by introducing new technologies, Wave Shipping has set its sights on revolutionizing the industry and becoming a global provider of port agency services. On board to steer the agency is a team of industry veterans from leading maritime services companies and leaders across all business disciplines. Lars Rosenkrands, Founder & CEO of Wave Shipping, said: “We are making a bold promise; to bring change to an industry that is traditionally averse to changes. Our goal is to provide a significantly improved customer experience in port agency by combining a truly competent and experienced team with a unique approach to digital information delivery, which offers a higher level of convenience, transparency and service consistency for clients and partners.” With more than 1.4 million port calls recorded in 2013 and US$6 billion in estimated potential agency revenue, Mr Rosenkrands sees great potentials and opportunities for Wave Shipping in the market. Wave Shipping has offices in Australia and Singapore that are now in operation. The agency has plans to expand its operations in the Middle East and other parts of Asia in the later part of the year. Its target is to establish presence in 20 countries over the next three years and acquire a more significant market position with 13,000 to 14,000 port calls a year within five years.