Leading online shoe retailer Sarenza, and European supply chain leader XPO Logistics, have inaugurated a new logistics platform in Réau (Seine-et-Marne). The tailored, automated logistics solution is designed and operated by XPO Logistics to accommodate Sarenza’s European growth, and can be adapted to new online activities and service developments for Sarenza’s end customers. François Hollande, French  President of the Republic, came to support Sarenza’s expansion by honoring the opening of the new facility with his presence. Customer satisfaction and regular investment – essential for growth and job creation – are instrumental to the strategy of Sarenza’s leaders, Stéphane Treppoz and Hélène Boulet-Supau. President Hollande commended  Sarenza in his remarks: “I wanted to come  here to recognize a great success – that of your company. We are able, in  France, to be the best in invention, design, production, distribution and  logistics. How do we achieve such a result? It takes entrepreneurs; that is  unavoidable. You also need employees. If one link is missing, nothing is  possible. It takes also capital. It was very important that the Banque Publique  d’Investissement (BPI) that we created in 2012 could support a business like  yours – not merely to lend money, but also to participate in the investment. In  France, we have this possibility, this capacity. Sometimes we doubt it. When we  look at what we can do, our country is capable of massive investment, and in  the end, job creation. Moreover, thanks to digital opportunities, we know that  those who have left school early can succeed in this new ecosystem. Finally,  you mentioned morality. Some large participants in the digital economy are not  taxed. The fight against tax optimization is very important. The European  Commission took this up for fair competition. For all of these reasons, it was  important to come to this new warehouse: to support a business, entrepreneurs,  employees and investors.”