Minneapolis - The Transportation Marketing and Sales Association (TMSA) is preparing for its upcoming Marketing & Sales Leadership Conference. The three-day event will take place June 5-7 at The Ritz-Carlton in Fort Lauderdale, Fla. The conference will feature its opening keynote Joe Pulizzi, founder of the Content Marketing Institute, who will coach attendees on how to effectively leverage content marketing to generate sales and marketing results. The second keynote, John Boyens, will discuss practical tips on how attendees can dominate the market. A shipper panel will feature transportation and logistics decision-makers from Ford Motor Company, Armada, IDS, COFC Logistics, and CSX Transportation Intermodal. The conference also includes 10 breakout sessions and 20 interactive roundtable discussions on topics ranging from lead generation, digital marketing, PR and advertising to CRM, social selling, marketing and sales automation. In addition, there will be ample networking opportunities through three networking receptions with all types of transportation companies, including motor carriers, 3PLs, railroads/intermodal companies, ocean carriers, port authorities, and technology innovators. The comprehensive expo will be featuring more than 40 exhibitors and sponsors of marketing and sales-related services including advertising and PR, marketing and sales automation, content marketing and SEO, industry trade media, sales training, sports marketing, event marketing, printing, specialty promotion items, and driver recruiting and retention.