Reacting to a recent report from international business consultancy Drewry, The U-Freight Group (UFL) says that any enterprise looking to capitalise on the opportunities presented by new e-business models and innovative online platforms needs to recognise the challenges they also pose. As the new e-business models and innovative online platforms gain market traction, they are changing the way companies buy and transact international shipping services. U-Freight Group ceo, Simon Wong says enterprises that start to participate in the e-business market need to make sure they engage with freight forwarders that truly understand the complex logistics demands of e-commerce. Wong says: “U-Freight has been showing its commitment to developing e-commerce logistics and in respect of cross-border e-commerce in China, U-Freight has already been qualified by China Customs and CIQ as a licensed Cross-border E-Commerce Enterprise, as well as a Cross-border E-Commerce Logistics Service Provider. “We are now concentrating on leveraging the experience that we have already gained in Chinese cross-border trade to make sure that our other strategic hubs in Asia, Europe and North America are equipped to handle the boom in business that will be associated with ever-growing global e-commerce.” Drewry’s ‘E-Business Disruptions In Global Freight Forwarding’ report also attempts to identify the fundamental changes which are driving e-business in international shipping. “That’s what U-Freight has been doing for some considerable time. It is why we are making significant investments to make sure that we are equipped to deliver the logistics services that are required. “And that is why I am repeating my call for enterprises that are starting to participate in the e-business market to ensure that they partner with logistics service providers, which truly understand the complex logistics demands associated with global e-commerce.”