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How NordicTrack Ran the Last Mile

“Customers have gone to an Amazon like experience where they are clicking checkout and getting the product within two days. Ryder has been instrumental in making that happen for us.” – Rob Critchley, Sr. Director of Logistics at ICON.

Finish strong. A frequently-used motto in the health and fitness industry. For NordicTrack, the motto is not only heard when customers are coming to the end of a virtual exercise class, it’s also on display daily through the last mile delivery of its fitness equipment to homes across the country. In this report, learn how NordicTrack partnered with Ryder Last Mile to shape up the in-home delivery of its leading exercise equipment and increase customer satisfaction.

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