b'NOVEMBER 2025BREAKBULK QUARTERLY 37(HIGHLIGHTScontinuedcustomersworldwide,with(FLOURISHINGcontin- Ive always been one for the(APPROACHcontinued on page 32) particular focus on the Middleued from page 34) underdogandbeingabletofrom page 36)workingside-by-sidewithEast,Africa,CISandAsia,customers and partners. TheyprovidesomeassistancetoDuringuncertaintimes, Heavy Equipment Connect, aprovidingcompetitiveandcanquicklyswitchpartnerSMEs to fight the big guys isentrepreneurialismincreases, government-backed platformtransparentequipmentsalesagents they work with if thesomething that I love. Abbasnotes.Wewantto advancingSaudiArabiassupported by expert sourcing,servicelevelorpricingareI would also highlight theencourage startups to revitalize Vision 2030 ambitions, saidrigorouschecksanddedi- notattractive.Comparethisfinancial protection offered bythe downtown core of various Andrei Geikalo, MYCRANEcated customer service. withmultimodalforwardersthe payment platform wevecommunities and make people founderandCEOofthewho struggle to provide per- developedwhichallowsaware of their presence.globalplatformforcranesonalizedsolutionsandser- members to make paymentsTheconferencehasini-rental and purchase.(TACKLINGcontinuedvices to shippers. to each other and save thou- tiatedongoingcommunica-Ourappointmentasfrom page 35) AJOT:If you look backsands and thousands of dol- tions that include the launch DigitalInnovationPartnerroad permits, police escorts,onyourtenureatthehelmlarsintransactionalfeestoof the first ever Great Lakes demonstrateshowtechnol- ground handling, whether itsofWCAworldoverthepastbanks. Economic Development Guide ogyisnolongeroptionalanexternalcraneorspecial- decade what highlights standDevelopingspecialtynet- producedbyConwayData.its the foundation for theizedequipment,Birdsaid.out?works within WCAworldeightRegular meetings and webi-futureoftheheavyequip- Sometimes, its door-to-doorMARCH: I think wevein totalincluding pharmaceu- nars are planned, as well as mentindustry.Together,and we handle everything. refined a network that allowsticals, perishables, time-criticalapodcasthostedby Abbas. welldeliveranexperienceThetransportlogisticSME forwarders to competeand most recently, live events,Great Lakes Rising will fea-that merges innovation, con- Southeast Asia event under- withtheirmulti-nationalhasalsobeenabigareaofturetheinsightsofvarious nectivity and opportunity. scoredanindustryintran- counterpartswhogenerategrowth for us. stakeholdersoncross-bor-AsDigitalInnovationsition,balancingtraditionalmuchbiggervolumesofFinally,Itakealotofderrelationships,economic Partner, MYCRANE is design- oilandgaswithemergingfreightandhaveconsider- satisfactioninWCAworlddevelopment,supplychain ingsmartregistrationandhigh-tech opportunities, nav- ableinfluencewithcarriers.stagingconferencesaroundresilience,tourismattractions, matchmakingsystemsthatigating sustainability expec- Weveprovedthedoubtersthe world, such as in Dubai,and other business potential.will help OEMs, contractorstations that have moved fromwrongandshownitispos- where we assembled almostAnotherconferenceis andsuppliersconnectmoreaspirationaltomainstream,sibleforsmallforwarders5,000 forwarders under oneslatedforSeptemberwith effectively,furtheringtheand adapting to regional eco- tonotonlysurviveintherooftoconductbusinesscommunities already express-Kingdomsgoalofbuildingnomic and political shifts. global economy but flourish.together. ing interest in hosting it.a globally competitive indus-trial base. Visitors will have theopportunitytomeettheEXPERT LOGISTICS MYCRANEteam,explore its online platform, and learn how digital tools are reshap- ON DEMANDingheavyequipmentpro-curement worldwide.The three-day event will feature a 323,000-square-footANYWHERE. ANYTIME. ON TIME. outdoor exhibition showcasing large-scale machinery demon-strations,a108,000-square-footindoorexhibitionhall for global OEMs and distrib-utors,anda54,000-square-footlivedemozone. Confirmed exhibitors include MYCRANE,ZahidGroup, SANY, Saudi Diesel, Zoom-lion,WOLFFKRAN,and XCMG, among others.MYCRANEs crane rental platform allows customers to submit details of their lifting requirementstoreceiveper-sonalizedquotesfromreg-isteredassetowners.Users canrequestcrawler,mobile or tower cranes with capacity upto4,000tonneswithout relying on manual processes likecallingmultiplerental companies.Registrationis free for both users and crane rental companies.In August 2025, MYCRANE Trading, a newly established crane sales, leasing and mainte-nance services provider based in Jebel Ali Free Zone, Dubai, announced the successful clos-ing of a $50 million investment deal with a DIFC-based invest-ment holding company. In part-nershipwithMYCRANEs onlineplatform,MYCRANE Tradingintegratesphysical inventory with digital reach to deliver seamless access to sales and rentals in the Gulf Region.With MYCRANE Trad-ing as a key partner, we can nowresponddirectlyto demandbyinstantlycon-necting sellers with the rentalCONTACT USplatformsthousandsof1000 Foust Road Brownsville, TX 78521fleet-owningusers,manyof+1 (956) 831-4592whomhaveurgentpurchasewww.portofbrownsville.comneeds, Geikalo said. MYCRANETradingserves'