b'10American Journal ofTransportation ajot.comBlanket statement: Ocean freight aTurning tariffs into a viable option for delicate TCL cargo competitive advantageHigh tech blankets lower costs for temperature sensitive pharmaBy Pete Goldin, AJOTocean freight.The 2025 Forwarder/Brokerchanges faster.By Andrew Meadows, AJOT BenchmarkStudyfromDes- The survey found that for-cartesindicatesthatvolatilitywardersandbrokersregard High tech blanket cover sys- firmValuatesReports(VR).digitalcapabilitycanprovideof US tariff policies is a majorregulatory compliance systems temsaremakingoceanfreightAlthoughfoodisexpectedtomajor support.concern for forwarders and bro- as a primary driver of IT value anefficient,cost-effectivewaydrivealargeportionofthatOursimulationcapability,kers, and they are actively pur- (31%)in2025.Inaddition, toshiptemperaturesensitivegrowth, VR says healthcare andfor example, uses real-world datasuing solutions to mitigate tariffforwardersandbrokerssee pharma cargo around the globe. pharma are close behind. toforecasttemperaturechangeimpacts for their customers.technology as the key to reg-ThatsthemessagefromaCCTslatestpassivether- overthecourseofadelivery,Forwardersandcustomsulatory compliance62% of leadingmanufacturerandmar- mal systemthe Enshield allowingcustomerstoplaninbrokersarentsittingidleinsurveyrespondentsand89% keter of passive thermal technol- isdesignedtokeepproductsfactors such as unplug time andthefaceoftariffuncertainty,oflargecompaniesconsider ogy - Franklin, MA-based Coldwithin 2- and 8-degrees C. If themitigateagainstexcursions.observesGlennPalanacki,VPtechnologyfundamentalor ChainTechnologies(CCT).Intemperature rises above or fallsOur CCT Smart Solutions plat- ofIndustrySolutions,Brokerhighlyimportanttoregula-anexclusiveinterviewwiththebelow that, the PCM slows downformintegratescarrierlogisticsandForwarderforDescartestory compliance.American Journal of Transpor- thethermalexchangetokeepdata, cellular data loggers (IoT),Systems Group. The most for- Palanackiconcludes,By tation,LuizaCervetto,CCTsthings balanced and consistent. realtimethermalmodellingward-thinkingcompaniesnowadoptingaproactiveapproach, SeniorGlobalMarketingMan- Cervetto said digitalizationandgeofencingtechnologytoviewtariffsasdynamiccostforwarders and brokers are turn-ager, said improvements in Phaseisamajorfactorinimprov- provideapreciseviewofeachvariables,notfixedburdens.ing tariff volatility into a com-Change Material (PCM) technol- ingcoldchainshipping,andshipment.ThismeansthatforTheyrestrengtheningcompli- petitive advantage helping their ogy are making a huge differencefor those looking to test oceansuppliers looking to test the via- anceandproductclassificationcustomersnavigateuncertainty in sea freight costs and sustain- freight for pharma products, thebility of sea freight, informationprocesses to minimize cost sur- withgreaterstability,transpar-abilitygoalsforpharmaceuticaladditional monitoring capability(OPTIONcontinued onprisesandusingdata-drivenency, and control across global manufacturers and shippers. and data modeling provided bypage 20) toolstopredictandactontrade flows.Luiza Cervetto, CCTs Senior Global Marketing ManagerWeveseenasavingsof about 70% in distribution costs fromcustomerstransitioning from air to sea and active to pas-sive solutions. We also know that seafreightisnotonlycheaper thanair,butmoresustainable. Onepalletofairfreight,for example, flown from France to Singaporeproducesfivetimes moreCOTthan22seafreight pallets, Cervetto said. In fact, ocean freight produces 100 times lessgreenhousegasemissions pertonne/kmthanairfreight. Assuming temperature sensitive shipper technology continues to progress, its almost a certainty that sea freight will deliver con-sistent cost savings against air. InOctober,apartnership betweenCCT,TevaPharma-ceuticalsandKuehne+Nagel announced a successful shipment oftemperature-sensitivemedi-cines from Germany to Australia using a passive thermal system designedbyCCT.Facingan onslaught of challenges includ-ingrerouting,poweroutages, andextremeheat,thecargo arrived unaffected.K eepingt emperatureSS tabLeKeeping temperatures stable has consistently been an issue for oceanreefershippingthatonly intensifieswithfragilelifesci-ences cargo. However, advances inpassivethermaltechnology coupledwithbettermonitoring systems,areincreasingthevia-bility of ocean carriers for every-thing from medicines to vaccines to biotechnology. Theglobalcargothermal blanketmarketwasvaluedat $321millionin2023andis anticipatedtoreach$432mil-lionby2030,aCAGRof4.3 percent,accordingtoresearch'