b'29LOGISTICS TECH PROVIDERS ajot.com2025 logistics digital tech trends Agentic AI: The next The digitalization of the supply chain is well underway, closing technological gaps infrontier for logisticsand speeding up processes that provide the links in the supply chain.By Pete Goldin, AJOT By Pete Goldin, AJOTThe experts expect agentic AI to be the next phase of In 2025, the logistics industry is increasingly focusedstreamlining communication between shippers, carriers, andthe AI revolution, streamlining processes and workflows on closing the gaps that exist across the supply chain, andconsignees, according to John Pritchard, Head of Productin every step of the supply chain. IBM defines agentic AI technology plays a pivotal role in achieving this, saysand Development at WiseTech Global. as: AI systems designed to autonomously make decisions Rene Alvarenga, VP, Product Management at Kaleris. and act, with the ability to pursue complex goals with As of the beginning of 2025, the transportation industryr eAL -t iMev isiBiLity limited supervision.is on a path of a transformative shift driven by technologicalReal-timevisibilityiscriticalintodaysfast- AI has had a profound impact on supply chains, innovation, adds Andre Luecht, Global Strategy Lead formoving supply chains, advises Brian Thompson, Chiefunlockingnewlevelsofautomation,efficiency,and Transport and Logistics, Zebra Technologies. Commercial Officer, SMC. This is especially true duringdecision-making. However, the rise of agentic AI is the Driving this technological trajectory in the supplyperiodsofeconomicvolatility,wheredisruptionscannext frontier, predicts Val Marchevsky, CTO at Uber chain, the vendors onAJOTs 2025 Top Fifty Logisticsripple quickly through the supply chain. Freight.TheseautonomousAI-poweredsystemsare Tech Providers list are leading a variety of digital techcapableofmanagingtasks,learningfromdata,and trends this year, including: g eoFenCing adapting in real-time to optimize supply chain operations. Visibility isnt just about tracking a load from A to B.This evolution in AI agents is fundamentally transforming i ntegrAtedL ogistiCss oLutions Its about having total awareness across Truckload, LTL,supplychainoptimization,enablinggreaterresilience, One of the top logistics tech trends today is the shiftFinal Mile, Parcel, air and ocean, explains Brian Smith,efficiency, and agility in freight management.fromstandalonesoftwaretointegrated,data-drivenCEO of Banyan Technology. Geofencing brings a newRichard Greening, Chief Information Officer at The solutions,accordingtoThomasRucker,Presidentoflevel of precision to freight visibility. By creating virtualDDC Group, says the advent of agentic AIfueled by the Tideworks Technology. This unlocks the full potentialboundaries around key locations, teams can get instantintegration of advanced language models and automation of AI,automation,andotheremergingtechnologies.alerts when shipments arrive, depart or deviate from theirtechnologiesisrevolutionizingend-to-endtask Marineandrailterminalsneedastrong,modernexpected path. This proactive tracking not only improvesmanagement, and that it not only enhances operational foundation to support these tools, and that begins withETA accuracy but also strengthens accountability withautonomy but also reshapes how every department within a TOS that offers real-time operational data and enablescarriers and partners and prevents fraud and theft. business functions.API-driven extensibility to connect with systems across the terminal ecosystem.u niFiedF LeetM AnAgeMent Ai A gentsC Ans Avet iMeUnifiedplatformsthatconnectterminaloperatingManufacturers,retailers,distributorsandlogisticsAI agents can automate transportation and supplier systems(TOS),transportationmanagementsystemsservice providers of all sizes operating private or dedicatedcollaborationtasks,helpingteamssavemorethan (TMS),andyardmanagementsystems(YMS)arefleetswantcomprehensivesolutionsproventoenhance40% of their time so they can focus on more strategic becomingessentialforseamlessdataexchangeandfleet and driver productivity, foster safety and elevate theissues,accordingtoSreeMangalampalli,VPof execution across supply chain nodes, he continues. Thisendcustomerexperience,saysJamesWee,GM,FleetDigital Transformation Solutions at FourKites. These integration ensures stakeholders have access to reliable,ManagementatDescartes.AunifiedplatformshouldAI-powered digital workers are dynamic, autonomous actionable insights that drive efficiency and collaboration. integrate numerous systems, leverage AI for improved safetyandself-learning,makingthemevenmorepowerful Insteadofoverbuildingwithseparatetoolslikecompliance and higher quality route execution and expandover time.TMS, YMS, and dock scheduling, high-growth shippersroute optimization capabilities and deployment options. Eric Fullerton, VP of Product Marketing at project44 are choosing integrated platforms that go live in weeks andenvisions AI agent networks, where agents can reach out start delivering ROI fast, observes Felipe Capella, CEOC ArBone MissionsC ALCuLAtors to carriers via phone call or email and even negotiate and Co-Founder, Loadsmart. Whilerecentshiftsinfederalpolicyundertherates with carriers on behalf of the customer. Greening In addition, logistics networks are investing in robustcurrent U.S. administration have eased some regulatoryof The DDC Group agrees that agentic-powered voice, API integrations, standardized data formats, and platformpressures,ThompsonfromSMCsayssustainabilitychat, and email bots can enhance customer interactions interoperability,enablingreal-timeinsightstoflowremains a concern for the logistics industry. Having theand streamline communication.directly into TMS and planning systems, adds Rachelleright technology to efficiently measure and manage carbonDoestheemergenceofagenticAIforeshadow Yeingst, Senior Director, Product Management at e2open.impact has become an important strategic differentiator. acompletelyautonomousfuture?JackKennedy, d igitALd oCuMentAtion C ustoMersC oMpLiAnCes oLutions Co-Founder&CEOofPlatformSciencesaysthe nextmajorshiftintransportationisaboutacomplete Digital documentation is already becoming increasinglyCustomsbrokersandimportersareundermorerethinking of how systems interact.essential to transform international trade by simplifying and(TRENDScontinued on page 30) (FRONTIERcontinued on page 34)ITS YOUR MOVE.www.tideworks.com +1.206.382.4470'