b'32American Journal ofTransportation ajot.com(TRENDScontinued from page 30)AIR CARGO QUARTERLY decisions for their business, says Anne Van de Heetkamp, VP of Product Management, Global Trade Intelligence at Descartes.p rediCtiveA nALytiCsShippers are increasingly leveraging predictive and prescriptive analytics not just as supply chain planning tools, but as enablers of smarter procurement strategies andagiletransportationexecution,saysYeingstfrom e2open. This is especially important for those managing complex, time-sensitive transportation operations.RishiParti,CEOofInfo-XcitesFreightRate Optimization as a use case. Analyzing historical data and market trends for forecasting helps freight forwarders andNVOCCsoptimizeratesandmakedata-driven pricing decisions. Ai A utoMAtionAir cargo navigating a pathIn 2025, AI is set to redefine logistics by enabling unprecedented levels of efficiency and precision, Jonah McIntire, Chief Platform Officer at Trimble, anticipates. through global trade turbulence This translates to streamlined operations, lower costs, enhanced visibility and more business opportunities.With the tariff war creating economic turbulence nearly everywhere, itsSmith from Banyan Technology elaborates, AI is transforming logistics by automating core functions like time to buckle up as it might be a bumpy ride.rating, routing and pricing. It enables teams to make fasterdecisionsandreducestheguessworkaround freightspend. Whenpredictivemodelsarebuiltinto By Stuart Todd, AJOT operations, businesses can respond more intelligently to Globaltradeuncertaintyreachedfeverpitchwitheconomicwarofattrition,GlynHughes,Director- market shifts.President Trumps sweeping new tariffs against the U.S.GeneraloftheInternational AirCargo AssociationAi-p oWeredd eMAndF oreCAstingmain trading partners, a move he claimed will contribute(TIACA) talked toAJOT about the ripple effects onAI-powered demand forecasting and replenishment tore-vitalizingandre-industrializingthedomesticthe air cargo ecosystem. He also commented on cur- solutionsaretransformingsupplychainmanagement economy and protect and create jobs. rent market conditions and the growth outlook, as wellin2025,assertsLeeKimball,SVPandGMat Effective 9 April, goods imported from around 60as highlighting some of the main issues affecting theTrueCommerce.Therealgame-changerisartificial countries were made subject to additional taxes rangingindustrywhichpre-datetherecentturbulencesur- intelligences ability to process massive datasets in real from20%to104%forChineseproducts,triggeringrounding international commerce. time,identifyingpatternstraditionalmanualanalysis retaliatory measures, sending supply chains into a frenzyHebeganbyseverelycriticizingTrumpstariffwouldmiss.Thiscapabilityisespeciallyvaluablein andraisingthespecterofasurgeinconsumerpricespolicy which he claimed was seeking to disable or neutertodays market where consumer behavior changes rapidly, globally.Subsequently,the Administrationhaspausedglobal trade mechanisms.andmanualeffortscantkeepup.Byimplementing tariffs,withtheexceptionofChina.ButhowtariffSadly, there is a risk of irreversible damage as theseAI-powered tools, companies can maintain optimal stock negotiations will play out is very much an open question. measures may choke the flow of global commerce andlevels, prevent lost sales, reduce operational costs, and To a backdrop of what is fast developing as an(PATHcontinued on page 34) (TRENDScontinued on page 34)'