b'20American Journal ofTransportation ajot.comSPONSORED CONTENTSafety and resilience guides everything at NSLast fall, Norfolk South- engineering to build Termi-ern President and CEO AlannalsoftheFuturethatcan Shawannouncedthatthehandle more shipments, with company would design resil- fewer disruptions. ience into its operations, net- The company is investing work, and processes. The goalin customer-facing technology is to have an organization thatinvestments to deliver a more canwithstandunforeseentransparent and seamless expe-challenges, like weather or arience.Forexample,Norfolk shifting economy.Southernscustomerservice Toaccomplishthis,Nor- portal,AccessNS,makesit folk Southern is investing ineasy for customers to manage its workforce, as well as itsshipments, track driver dwell at franchise assets, and strength- terminals, and even keep tabs ening them to manage throughon rail emissions.disruptions and keep serviceMore than 25 percent of at levels that customers needNorfolkSouthernscustom-to be successful in their mar- ers have publicly announced kets.Thestrategybalancesgoalsforcarbonreduction, three elements:(GUIDEScontinued on Reliable and resilient service;page 23) Continuous productivity improvement;Smart and sustainable growth.AtWith each decision, Nor-LOSE.folk Southern railroaders are pausing to assess, How can we be a safer, more customer-centric, and more operations-driven service organization? Norfolk Southern, every-thing starts with safety. A safe railroad is good for employ- Wees, customers, and the com- AIT.munitiesinwhichtherail networkoperates.Shawhas made a personal commitment on behalf of Norfolk South-ernandtherailindustryto enhance rail safety standards. Respectively,customer-centric meansdeliveringaservice productthemarketvalues, and operations-driven means competingonoperational excellence. NorfolkSoutherndeliv-ered on its commitments in Q1 and Q2 of 2023, laying a foun-dation that will yield growth.a Nu NmatcHEdi NtErmodalN EtworkNorfolkSouthernhasa powerfulIntermodalfran-chisethatcoversthefast-estgrowingsegmentsand regions in the US economy. Itsfoundationisarobust, well-designedroutestruc-ture and strategic placement of terminals near most of the majorpopulationcentersin the Eastern half of the coun-try.NorfolkSouthernalso has close partnership with all EastCoastports.Thecom-panyslong-termstrategy isfocusedonenhancingits competitiveadvantagesin those markets. d ElivEriNg as ErvicEp roduct tHat tHEm arkEtv aluEsIf you look at the transfor-mationoccurringacrosstheCOMING JULY 2023companys 22-state network, youwillseethestrategyatThings are moving fast at the Port of Savannah. work.TobuildresilienceWere expanding Berth 1 to accommodate more big ships. withinIntermodal,Norfolk Southern is investing in tech- That means you trim the wait. Check it out. gaports.com/losewait/nology, capacity, and process'