b'10American Journal ofTransportation ajot.comTRAC launches new solution for(EVOLVEcontinued fromThe primary goal of the page 8) SSC is to address challenges at BNSF, recognize that cus- infreightschedulingand private chassis fleet customers tomerserviceiscriticaltoimproveefficiencyacross the continued growth of notthesupplychainbydefin-New solution provides greater asset control for customers usingonly their partnership, but theingandsharingdataarchi-whole intermodal industry. tectureandAPIstandards private chassis fleets. Intermodal service is notfor the exchange of schedul-a one-size-fits-all offering byinginformation.Theintent By Debra Phillips, AJOT J.B. Hunt and BNSF. That isis to simplify the integration why the first part of our cus- ofsystemsacrossthefrag-TRAC Intermodal, a lead- charges, as well as customerbyTRACIntermodal,aretomer value delivery processmentedecosystembetween ingNorthAmericanmarineservice issues. basedonnegotiateddailyisunderstandingtheserviceshippers,carriers,andinter-chassispoolmanagerandCompanies can also maxi- orweeklyfees.Byaddingexpectationsofeachcus- mediaries. equipmentprovider,hasmizetheutilizationoftheirTRAC GeoFleet, a customertomer, said Frazier. launchedanewproductfleets.Knowingexactlywhatis only billed for the time theyHeexplainedthatonces eaMlesss erViCe isintendedtoprovidegreaterequipment is available can pre- are using the asset. When thethose requirements are iden- C ritiCalcontroltocustomersusingvent unnecessary expenses forassetexitsthegeo-fencedtified, J.B. Hunt collaboratesBy its nature, intermodal privatechassisfleets.Theaddedequipmentduringpeakarea,automatedtrackingwithBNSFtoworkback- ormulti-modalshipments TRACGeoFleetisasmarttimes.Ratherthanincreasingbeginsandcontinuesuntilwardfromtheservicelevelcanbecomplex,involving chassis solution that providesand delivery point to designmultiplemodesandprovid-customers with real-time vis- asolutionthatmeetstheirerstomoveoneshipment. ibility of assets, usage-basedexpectationsontransitandGabriel said, Our goal is to billing, and guaranteed avail- service levels. ensure the end cargo shipper ability of chassis equipment. Thecompaniesarealsodoes not experience that. We preparedforanyinstanceachievethatbyprovidinga r eal - tiMeV isibility whenaserviceissueoccursseamless service product.TRAC GeoFleet uses theor is expected.Theprocessesandtech-automationofgeofencingAnytimethereisannologythatbothcompanies and GPS tracking to provideissue,whetherthedominoutilize, as well as the employ-fleet managers with the exactstartswithashipmentthatees responsible for execution, location of chassis equipmentwe have, or a competitor has,arealldesignedtoensure at their locations. Being ableitcreatesvariabilityatthethat each shipment is handled to quickly locate a chassis canreceiving dock, and then ourefficiently, without a shipper driveoperationalefficiencythe size of the fleet, managersthe chassis returns to the cus- customers struggle to manageeverhavingtointerveneor by placing the asset into usecan reposition assets to bettertomers geo-fenced location. the issue and so do we, saidbecome involved in the many quickly. In addition to savingmeet customer demand. TRACcustomershaveFrazier.Thatisthereasontouchpoints,regulatory time spent on non-productiveguaranteedcapacity,andthat J.B. Hunt partnered withrequirements, or documenta-tasks,customerscanavoidu sage -b asedb illing TRACGeo-FenceprovidesUberandConvoytocreatetion necessary to move even delays that can lead to higherManychassisequipment(SOLUTIONcontinued ontheServiceStandardsCon- (EVOLVEcontinued on demurrage fees and detentionleases, including those offeredpage 14) sortium, SSC.page 14)how to turninsightsintoresults?Turning data into actionable insights shouldnt be guesswork. At Odyssey Logistics, we combine smart technology, proven processes, and industry expertise to help streamline operations and boost performance. From route planning to warehouse optimization, we uncover efficiencies and deliver measurable results.Lets get there together.odysseylogistics.com 2025 Odyssey Logistics & Technology Corporation'