b'14American Journal ofTransportation ajot.com(SOLUTIONcontinued from page 10) service to the end user. (EVOLVEcontinued from page 10)instant access to equipment when needed, reducingone shipment.uncertainty resulting from market volatility. h istory ofi nterModali nnoVationAfter the supply disruptions of the pandemic,TRAC Intermodal has a history of introducingq uantuM deM exiCol atest interModalo fferingcustomershavebeenfocusedonhavinggreaterinnovations that advance the industry. In the earlyJustmonthsaftercelebrating35yearsasan control of their assets, said Jake Gilene, Executive1960s,Marty Tuchmanandhiscolleaguesattheintermodalprovider,J.B.Huntannouncedthe Vice President and Chief Commercial Officer forAmerican National Standards Institute introduced alaunch of Quantum de Mexico, a collaboration that TRAC Intermodal. TRAC GeoFleet offers custom- corner casting and a twist-lock mechanism to mountincludes BNSF and GMTX, the largest rail provider ers predictable, cost-efficient chassis availability. cargo containers to rail cars and chassis. in Mexico.During the turbulent times of 2022, Gilene saidThis innovation allowed for total interchangeabil- Like its American counterpart, the new service that TRAC Intermodal continued to invest in equip- ity of equipment in every modeship, rail, and truck utilizesthelatestadvancementsintrackingand ment.ThisstrategyallowsTRACIntermodaltoand was an important contribution to the developmentmonitoringsystems,providingreal-timevisibility scale up or down, based on demand. of standardized containerization. andcontrolovershipments,minimizingdelays, Aftermakingsignificantcontributionstowardsand optimizing performance. Designated J.B. Hunt, n ewp roduCtsr efleCttraC sV ision containerization, Marty Tuchman and Warren Seren- BNSF,andGMTXsupportteamsprovide24/7 Thisnewproductistheresultoftwobetz founded Interpool Limited with a focus onoversight, intended to ensure consistent and reliable ofthecorefoundationsofTRACIntermo- leasing marine cargo containers. transit times, including features like priority drayage dal, he said. We are committed to offeringThecompanyhelpeddrivetheglobalas well as railcar loading and unloading.greater value to our customers and to the useadoption of standardized containers, provid- QuantumdeMexicorepresentsasignificant of technology to advance how chassis fleetsing cargo owners with flexibility and choice. milestoneinourcommitmenttoinnovationand are leased and managed. With the increased use of intermodal trans- excellence, said Gabriel.TRAC GeoFleet is only one example ofportation and the demand for chassis onAsmorebusinessesuseMexicoasatrading how TRAC Intermodal is using tech- the rise, the company formed TRACpartner to solve supply chain challenges, the country nologytobenefitcustomers.TheLease, Inc. to provide chassis rentals.has grown to be one of the Top 10 exporters in the TRACInformationMarketplaceWith a fleet of 35,000 chassis, TRACworld, with more than 2/3 of those exports destined providessimplifiedaccesstodatabegan its strong growth trajectory. for the US Top export industries include automo-and usage reports, offering improvedIn the 1990s, Interpool developedtive,manufacturing,agricultural,electronics,and toolstomanagecustomeractivity.acomputerizedsystemfortrackingother service-sensitive freight.ThecompanysEZBooksoftwareJake Gilene, TRAC Intermodal containers and chassis. This software serves as TRACs chassis reservation system, pro- was a significant innovation in the intermodal industry. n ewo pportunitiesviding access to enhanced real-time inventory andIn 1999, Interpool received the World Smithso- Both Frazier and Gabriel note that the state of chassis availability. nian Award for its innovative technology. The awardintermodaltransportationistheresultofdecades We are also exploring new ways to use Arti- is now part of the Permanent Research Collectionof collaboration, and the focus on innovation, effi-ficial Intelligence (AI) for some internal functionsonInformation Technologyat TheSmithsoniansciency, and service are still the foundation of the like billing and invoicing, he said. The companyNational Museum of American History. J.B. Hunt and BNSF partnership.is also using AI to handle simple customer serviceThroughout the 2000s, TRAC Intermodal con- Weve invested in the technology, the capac-questions, reducing the time to answer and usingtinued to grow its fleet, gain market share, and offerity,theinfrastructure,track,containers,drivers, employees for more complex customer care issues. new solutions for customers, like GeoFleet. chassis, and processes that can cover any industry Early customer response to TRAC Geo-FenceInacompanypressrelease,DanielWalsh,and any type of supply chain need, said Frazier. has been positive, according to Gilene, who said,PresidentandCEOofTRACIntermodal,said,I would say the opportunity for intermodal is sig-We have more than 4,000 customer relationships,As the largest marine chassis provider and poolnificant and should be a key strategy for all ship-and across all modes and industry segments, theremanager in the U.S., TRAC continues to redefinepers out there today that are looking for a more is a universal desire to take control of their assets,our category by developing smart on-demand fleetefficient, more sustainable, and extremely reliable leading to greater operational efficiency and bettersolutions that best fit the needs of our customers. way of moving their shipments.were on the wayNo matter where you find yourself on your fuels journey, Chevron can work with you. 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