At the Retail Industry Leaders Association’s LINK 2019 supply chain conference, Brian Bourke, SEKO Logistics’ vice president of marketing, extols virtues of his firm’s partnership with Easyship. - Paul Scott Abbott, AJOT
With its newly launched partnership with technology leader Easyship, SEKO Logistics is supporting the ability of e-commerce merchants to grow in cross-border markets.
“Technology is driving the freight now more than ever,” Brian Bourke, vice president of marketing at SEKO Logistics, told AJOT at the Retail Industry Leaders Association’s LINK 2019 supply chain conference, which concludes today [Feb. 27] in Kissimmee, Florida.
Most recently, the partnership begun in late 2018 between Itasca, Illinois-based SEKO Logistics and Hong Kong-headquartered Easyship is furnishing more than 40,000 global sellers speedy, uncomplicated access to SEKO’s cross-border e-commerce solutions.
“Technology can be really complex, convoluted and clunky,” Bourke said on the exhibit hall floor, where SEKO was among more than 300 supply chain companies displaying what they can do for beneficial cargo owners. “Our focus is on how we can make our technology easy.
“We are focusing maniacally on making it easy for the shippers to make their shipments,” he added. “We are not an integrator, but we’re delivering an integrated parcel solution.”
Customers can now book deliveries directly through SEKO on the Easyship platform, which offers an all-in-one shipping tool that calculates taxes and duties for worldwide deliveries; provides rate comparisons, service analytics and prefilled customs documentation for all countries; and furnishes a comprehensive shipping management dashboard.
Bourke said he sees the Easyship agreement being particularly valuable in such dense lanes as United States-United Kingdom, United States-Australia, United Kingdom-Australia and United States-China/Hong Kong.
The pact with aptly named Easyship is the latest in a series of SEKO partnerships and acquisitions with similar objectives. SEKO also announced last year a partnership with Austin, Texas-based ShipStation concentrating on enhancing the ability of e-tailers to build upon business in cross-border markets.
Coverage of RILA LINK 2019 is appearing throughout this week at AJOT.com and in the March 11 print edition of AJOT.