Jeff Edwards, new VP of Truckload Sales at Averitt

Averitt has promoted Jeff Edwards to vice president of truckload sales. He will succeed Tim Reeves, who is retiring at the end of the year after more than two decades with the company.

Edwards began his career with Averitt in 1989 as a dock associate in Louisville while attending college. Over the years, he has held a variety of operations and sales leadership roles in Louisville and Cincinnati, most recently serving as a regional sales leader.

“Jeff has grown with this company for more than three decades, and his leadership experience across both operations and sales makes him well suited for this role,” said Kent Williams, executive vice president of sales and marketing at Averitt. “As we prepare for Tim’s retirement, Jeff will help ensure continuity for our customers and teams while continuing to move our truckload business forward.”

In his new role, Edwards will lead Averitt’s truckload sales organization, supporting sales strategy and customer relationships across the company’s network.