Coffee grower Lucas Venturim holds robusta coffee beans at his farm shop in Sao Domingos do Norte, Espirito Santo state, Brazil September 23, 2025. REUTERS/Alexandre Meneghini

Brazil's instant coffee is exempt from a new 25% U.S. tariff on Brazilian imports, a move eagerly awaited by the industry, which had previously been the only segment of Brazil's coffee sector subject to the U.S. duties.

According to the Brazilian coffee exporters group Cecafe, the exemption protects between $2 billion and $2.5 billion in Brazilian coffee exports to the United States each year.

Instant coffee remained subject to U.S. tariffs even after President Donald Trump's administration revoked duties on most Brazilian products last year, including green coffee beans and even flavored varieties of instant coffee. 

Brazilian instant coffee exports to the U.S. fell by close to 30% in 2025 versus the previous year as the industry struggled under the tariffs, according to the Brazilian Instant Coffee Industry Association (Abics).

The exemption represents efforts on the part of Cecafe and the U.S. National Coffee Association, Cecafe's director general Marcos Matos said.

(Reporting by Roberto Samora; Writing by Oliver Griffin; Editing by Sharon Singleton)