Carrier Logistics (CLI) announced a collaboration with LSP44. The joint effort between the two companies will address a major industry problem where carrier customer service teams are overwhelmed by automated queries from 3PLs and shippers.

“CLI and LSP44 are collaborating to solve AI bot fatigue,” said Ben Wiesen, president of Carrier Logistics. “3PLs and shippers use APIs for shipment tracking, and these APIs are successful a majority of the time but are open to failing due to missing or incorrect tracking numbers. This is where the bots step in, resulting in intrusive emails and phone calls that overwhelm the customer service teams at motor carriers. With CLI’s new, AI-powered API, LTL carriers can provide the visibility their customers need without the added administrative burden and cost.”

Through a joint engineering effort, CLI and LSP44 are enabling automated connectivity for 3PLs and shippers without the significant friction that has traditionally hampered LTL carrier customer service operations. With the new AI-driven API, 3PLs and shippers can connect via API to motor carriers to:

  • Identify a shipment even when the tracking number isn’t known, eliminating the need for intrusive emails and calls to carriers.
  • Rely on AI that matches known shipment properties to shipments in the TMS, resolving ambiguity automatically.
  • Avoid disruptive manual queries by using standard, non-intrusive APIs for tracking
  • Provide more accurate data to customers, improving efficiency as the number of touchless shipments grows.

“The industry has treated manual tracking requests as the cost of doing business for decades. Every carrier running LTL has a customer service team absorbing that cost today. API connectivity that works without a clean tracking number removes an entire category of friction overnight, for every shipper and 3PL connected to that carrier,” said Nick Ruggiero, Head of Product LSP44. “That’s the kind of market-wide shift this industry has been waiting on.”