In the future, fans of Spielvereinigung Bayreuth and spectators will notice a new color on the yellow/black jerseys of the German soccer club also called ‘Altstadt’: an orange logo with the letters GW. GW stands for the international transport and logistics company Gebrüder Weiss. The company with its new location in Bayreuth is now a gold sponsor of the traditional club. The new sponsorship was finalized on August 1 between Jörg Schmalfuß, Managing Director of SpVgg, and Werner Dettenthaler, Managing Director of Land Transport Germany at Gebrüder Weiss.

The logistics company has recently acquired the Bayreuth-based forwarding company Wedlich, thus assuming the important role of logistics partner for Upper Franconian companies. "So, it was clear for us to get involved with the soccer club as well. We have a lot in common with this traditional club called ‘Oldschdod’ by the locals: team play, speed, precision, and, above all, the joy of moving. We look forward to supporting all teams and wish them a successful season," said Dettenthaler when signing the contract in Bayreuth. In addition to the men’s first soccer team, the logistics company will also support the youth and women’s teams of SpVgg Bayreuth.

"The history of the soccer club spans more than a hundred years, like that of our new sponsor, Gebrüder Weiss. Top performance thanks to the passionate commitment and the skillful interaction of professionals – that is a good match, whether on the soccer field or on the transport routes," added Jörg Schmalfuß at the contract signing event.

Soon, the orange GW logo will appear not only on the soccer jerseys but also on the fences and the grandstand of the Hans-Walter-Wild stadium. Gebrüder Weiss has nine locations in southern Germany and, in addition to professional soccer, also sponsors cycling, running, and volleyball teams.