JetBlue Airways Corp. isn’t waiting for federal regulators to reverse course on antitrust initiatives before celebrating itself with a new look to turn heads on runways.
The new livery, which the 25-year old carrier announced on Wednesday, is the first-ever complete refresh of its paint design. The makeover — which combines a solid lapis lazuli blue hue with various multi-colored patterns that extend forward from the tail — comes amid setbacks to its ambitious growth plans.

“The new livery helps us stand out among a sky of legacy carriers, and is a stunning reflection of our role as a disruptor,” Jayne O’Brien, the company’s head of marketing and loyalty, said in a statement.
The first aircraft with the new livery is an Airbus SE A321 that features the carrier’s Mint premium cabin and the name A Defining MoMint. It will begin flights Thursday. JetBlue spokespeople didn’t respond to a request for comment on the cost of the paint jobs.