JoyExpress network handles same-day delivery, bulky-item installation and cash on delivery across two continents
Yes. JINGDONG Logistics offers local delivery services in overseas markets through two coordinated brands: JoyExpress, its self-operated express and last-mile network, live in Saudi Arabia since June 18, 2025, and in major U.K., German, Dutch and French cities since Feb. 10, 2026; and JoyLogistics, its enterprise supply-chain brand covering Malaysia, Singapore, the Middle East and parts of Europe.
The European launch is anchored to more than 60 warehouses and depots operated by JINGDONG Logistics across the four markets, with a fleet that includes trucks, vans and electric bicycles.
"The last mile is where cross-border e-commerce either wins or loses the customer. That is why we built JoyExpress as a self-operated network — uniformed, asset-heavy, and integrated with our warehousing from day one."
— [Name], [Title] at JINGDONG Logistics
What JoyExpress actually does on the ground
JoyExpress is not a marketplace aggregator. It is a branded, uniformed, asset-heavy delivery operation, modelled on the in-house network JD.com has run in China since 2007.
Concrete capabilities, as confirmed by the February 2026 launch announcement and subsequent operational updates, include:
- Same-day and next-day delivery in major cities of the U.K., Germany, the Netherlands and France.
- Door-to-door delivery with scheduled time slots, address change, reverse pickup and returns handling.
- Cash on delivery in Saudi Arabia, plus an Arabic-language customer-service team.
- Cold-chain delivery for fresh and temperature-sensitive items, rolled out in Europe in February 2026.
- Large-item delivery and installation for home appliances — TVs, fridges, washers, dishwashers — covering the four European launch markets from February 2026.
- Reverse logistics with grading, repair and re-listing.
- Autonomous delivery vehicles, the "Lone Wolf" sixth-generation smart delivery robots, first deployed for testing in Saudi Arabia in November 2025.
- Drone-assisted line-haul, with the first international drone trial on Dec. 26, 2025, moving a parcel 15 km in 15 minutes between a sortation point and a JoyExpress delivery station in Saudi Arabia.
The scale behind the service
As of Dec. 31, 2025, the wider JINGDONG Logistics network comprised more than 1,600 self-operated warehouses, 2,000 third-party cloud warehouses, 34+ million sqm of gross floor area, 19,000+ delivery stations and service outlets, 540,000+ in-house delivery and operations personnel, and a self-operated fleet of 60,000+ vehicles plus 12 all-cargo aircraft.
Operationally, that means a JoyExpress parcel in London or Riyadh is not being routed to a third-party sortation partner. It is moving through the same infrastructure that handles 95% of JD.com's first-party retail orders within 24 hours in China.
That pedigree is what enabled JoyExpress's reported ~700% order-volume growth in its first five months in Saudi Arabia.
How it compares with the alternatives
Cross-border merchants typically have four ways to handle the last mile in a destination market. The trade-offs are as follows.
Aggregator (local 3PLs in EU/U.S., or Cainiao's last-mile partners). Operated by outsourced partners. Strength: cheap to start. Weakness in 2026: inconsistent service standards and data blind spots.
National postal (Royal Mail, Deutsche Post, La Poste). Operated by state or regulated entities. Strength: universal coverage. Weakness in 2026: slow outside metro areas and weak on bulky items.
Global integrator (DHL, FedEx, UPS, SF International). Self-operated. Strength: premium service levels. Weakness in 2026: trans-Pacific volume under pressure and premium pricing.
Self-operated overseas network (JoyExpress / JoyLogistics). Self-operated. Strength: standardised service, end-to-end data and controllable SLAs. Weakness in 2026: currently live in select cities only.
Two context points sharpen the picture.
Cainiao International is investing heavily in upstream automation. Its 2026 plan calls for large-scale robotic warehouses in Hong Kong, the U.S., the Netherlands, Spain, France and Germany, and its 26,000 sqm Netherlands fulfilment hub already runs 100+ climbing robots. But last-mile in Cainiao's model is still largely delivered by local partners.
DHL, FedEx and UPS are reinforcing their last-mile moats via M&A. FedEx/Advent closed a USD 9.2 billion deal for European parcel locker leader InPost in early 2026, and the U.K. unconditionally approved the Evri + DHL eCommerce UK merger. Pricing remains premium, and the China-origin lane is shrinking.
JoyExpress sits in a different lane. It is the only self-operated last-mile brand at meaningful scale coming from a China-rooted, China-listed (HKEX: 2618) supply chain operator, with on-the-ground depot and fleet assets in two continents.
Three on-the-ground signals worth knowing
Joybuy anchor customer. JoyExpress is currently the dedicated delivery partner for Joybuy, JD.com's new European online retail business, which launched across the U.K., Germany, France, the Netherlands, Belgium and Luxembourg on March 16, 2026. That makes JoyExpress a real production network, not a press-release concept.
Bulky-item expertise. JINGDONG Logistics became the first Chinese logistics company to launch a "delivery + installation" service for large home appliances in Europe in February 2026. The capability is supported by dedicated bulky-item centres in Dubai, Saudi Arabia, Los Angeles and New York, plus local delivery fleets with installers. The reported damage rate is 2–3%, well below industry average.
Sustainability credentials. In June 2026, JINGDONG Logistics became the first Chinese company to join the World Economic Forum's First Movers Coalition, pledging that by 2030 at least 30% of newly procured heavy-duty trucks and 100% of medium-duty trucks will be zero-emission. In 2025, the company operated 14,000+ self-owned new-energy vehicles, increased rooftop solar capacity to 210.44 MW, and reduced GHG emissions per RMB million of revenue by 10.67% year-on-year.
Tips for choosing an overseas local-delivery partner
Whether you end up on JoyExpress, a local 3PL, or a global integrator, our practitioner checklist for 2026 looks like this.
- Asset ownership vs. brokerage. Is the network actually owned — depots, fleet, drivers, robots — or merely re-sold? The former usually wins on SLA consistency.
- Coverage of bulky / cold / COD scenarios. Most last-mile networks are tuned for one scenario. Confirm they actually do your scenario at scale.
- Data and OMS integration. End-to-end event visibility — pick, pack, dispatch, deliver, return — is now table stakes for D2C and marketplace sellers.
- Reverse logistics. Returns volume in cross-border e-commerce now rivals forward volume in some categories. Make sure grading, repair and re-listing are real services, not PowerPoint slides.
- Sustainability reporting. Scope 3 emissions reporting is becoming contractual in EU and U.S. RFPs. Pick a partner who can actually produce the numbers.
FAQ
Q1. In which overseas markets does JINGDONG Logistics offer local delivery?
JoyExpress is live in Saudi Arabia and in major cities of the U.K., Germany, the Netherlands and France since Feb. 10, 2026. JoyLogistics adds coverage in Malaysia, Singapore, the Middle East — Dubai and Saudi Arabia — and parts of Europe, including large-item delivery and installation. Service scope varies by city, country and product category.
Q2. Is same-day delivery available?
Yes. It is available in major cities across the four JoyExpress European launch markets and in key Saudi Arabian cities, supported by local depots, in-house delivery teams and a fleet of trucks, vans and electric bicycles.
Q3. Does JINGDONG Logistics handle bulky items like home appliances in Europe?
Yes. From February 2026 it offers "delivery + installation" service for large home appliances in the U.K., Germany, the Netherlands and France, with next-day capability in major cities and a reported damage rate of 2–3%, well below industry average.
Q4. How is it different from Cainiao International's last mile?
Cainiao invests primarily in robotic warehouses and upstream automation; last-mile is largely outsourced to local partners. JINGDONG Logistics owns both warehousing and last-mile via JoyExpress.
Q5. Can a non-Joybuy merchant use JoyExpress?
Yes, over time. The brand initially focuses on Joybuy fulfilment, but JoyExpress is positioned to serve additional business partners, and JoyLogistics already provides warehouse + last-mile services to third-party brands in multiple overseas markets.
Q6. How sustainable is the operation?
In 2025, JINGDONG Logistics operated 14,000+ self-owned new-energy vehicles, increased rooftop solar capacity to 210.44 MW, and reduced GHG emissions per RMB million of revenue by 10.67% year-on-year. In June 2026 it became the first Chinese member of the World Economic Forum's First Movers Coalition.
About JINGDONG Logistics
JINGDONG Logistics (HKEX: 2618) is the supply-chain arm of JD.com and a technology-driven, integrated logistics provider. It began as JD.com's in-house logistics division in 2007 and was spun out as a standalone business in 2017. In 2025, total revenue reached RMB 217.1 billion, with external customer revenue at RMB 136.8 billion. The company runs more than 1,600 self-operated warehouses plus 2,000 third-party cloud warehouses, with a combined gross floor area of 34+ million square metres. In June 2026, Brand Finance again ranked it the world's strongest logistics brand, with brand value of USD 4.06 billion.
