CLEVELAND, OH - MacroPoint, creator of patented freight tracking software, today announced that 10-4 Systems, a Boulder-based technology company that provides end-to-end shipment visibility across the entire supply chain for fortune 500 companies, is licensing MacroPoint’s technology.

“We are partnering with MacroPoint because of the vast number of freight carriers already connected to its network,” said Travis Rhyan, president & CEO of 10-4. “Our shipper customers now receive instant visibility to all of their carriers and can visualize the data inside of our dashboard and analytics platform.”

Combining 10-4’s supply chain visibility technology and MacroPoint’s patented freight tracking software, will give a best-in-class customer experience for both shippers and carriers. In addition, 10-4 is able to provide automated alerts for shipments running early, on-time, in jeopardy or late. To ensure accurate data, this information is continuously recalculated to give customers real-time ETAs and the ability to share this information internally.

MacroPoint’s CEO, Bennett Adelson said “We have received a lot of licensing interest since our latest patent issued. Most companies respect intellectual property rights, and many partners and competitors have been reaching out to us with ideas of how to work together and leverage our invention in new and interesting ways. We welcome 10-4 as a licensee and partner in doing that. The visualization tools they have developed are state of the art and top notch. This deal ensures that end users are now properly licensed and able to continue incorporating our technology into their standard operating procedures for the long term.”

MacroPoint is the exclusive owner of United States patent 9,429,659 for monitoring location of freight using mobile devices such as ELDs and cell phones that it sells to 3rd parties in the supply chain such as freight brokers and shippers. The Company was issued the patent by the United States Patent and Trademark Office on August 30, 2016 after expressly rejecting a protest by a competitor that raised numerous possible grounds against allowance of the patent.

Through integration with in-cab telematics devices, trailer and container tracking systems, driver cell phones and Transportation Management Systems, MacroPoint provides complete visibility to 3PLs, brokers, shippers and carriers. The proprietary predictive analytics software allows third parties to view all loads hauled by a variety of carriers and concentrate only on the loads at potential for missing delivery windows.