New version of transaction management platform saves companies millions of dollars through usability and speed efficiencies; reduces threat of cyber-attack through multi-factor authentication

London - SEDNA has launched a major update to its revolutionary transaction management platform, which allows enterprise teams to collaborate, manage large volume of emails and communicate in a secure way. This updated platform is an evolution of SEDNA’s first generation system from 2015 that introduced the concept of a shared team inbox, message tags and search functionality that helped organizations in shipping, commodities and beyond, to optimize the performances of their teams. 

As the CEO of SEDNA, Bill Dobie, explained, “Ship and cargo owners in particular have put a tremendous amount of focus on onboard optimisation and efficiencies. Yet often, they have missed the fact that high value, income-generating human assets of these organisations – the traders, brokers, ship agents, and shipowners – exchange millions of internal and external emails each day, using antiquated software systems no longer fit for purpose; inadvertently exposing themselves to huge latent efficiencies away from the vessel.

SEDNA's dashboard
SEDNA's dashboard
"The new platform enhances the security of its users in shipping and commodities, while saving users up to two hours per day by eliminating productivity-killing tasks such as email filing, management and lengthy searches. Anyone who has used email set up for individuals in a team setting will be familiar with the often complicated filing structures and lengthy search times that remind you of the dial-up internet era. SEDNA’s instant search, automatic tagging and other productivity-enhancing features free up your time to actually do work that matters, rather than wrestling with email."

Feature highlights of the new platform include: 

  • Unified user interface to better manage communication and collaboration across teams.
  • Search millions of messages, instantly with better filters, auto-completion to personalize content, and use of bookmarking to save frequent search queries.
  • Enhanced tagging to find information even faster through expanded tagging functionality and auto-tagging that matches incoming content.  
  • Rich message composition with the introduction of standard message templates, content snippets, and data integration that makes sending messages more efficient.
  • Modern security using a new sign-in system that leverages multi-authentication (MFA) to enhance communication and document security. 

While introducing the new system, Mr Dobie said the value of SEDNA is addressing the biggest issue for organizations on “the time-consuming processes relating to internal and external communication around transactions mismanagement is the greatest commodity for an organization costing on average 30% in labour time and wasting millions of dollars.” 

Chief Revenue Officer Jean-Guy Faubert added, “Our new platform not only addresses the fundamental cost of communication, but also the need to ensure communication is done securely. This version of SEDNA, our most secure yet with the inclusion of MFA (Multi-factor authentication) delivers an added layer of defense to make it more difficult for an unauthorized person to access an organization's network or database by requiring more than one method of authentication to verify the user’s identity for login.”

Monique Grobler, Commercial Manager, Monson Agencies Australia, whose team upgraded to the latest version from SEDNA reacted by posting on LinkedIn: "We found the perfect solution for Team Based Email with SEDNA! Goodbye Outlook.” 

SEDNA saves teams exchanging thousands of emails hours per day; consequently saving companies millions of dollars in terms of reclaimed time and digital infrastructure such as servers. Organisations such as Glencore, Seaspan, Sturrock Grindrod and Monson Agencies Australia, already use SEDNA to improve team communication, sending 4 million messages on the platform last year. 2017 also saw SEDNA deliver a 122% increase in its customers and a 186% increase in its contracted ARR (Annual Recurring Revenue).