Southeastern Freight Lines, the leading provider of regional less-than-truckload (LTL) transportation services, today announced Chris Rich has been promoted to service center manager in Birmingham, Alabama.

Rich has more than 16 years of experience at Southeastern, starting his career at the Tampa service center in Florida as a part-time freight handler. He has served in various leadership positions during his time with the company, including front line leadership and operations manager, assistant service center manager and, most recently, service center manager in Fort Myers, Florida.

“Chris is a dedicated leader who generates action by inspiring a shared vision,” said Seth Fetzer, regional vice president of operations for Southeastern Freight Lines. “His passion for culture and quality is reflected in his willingness to serve others and in the way that he leads. We look forward to the service leadership he will bring to the Birmingham service center.”

Rich, his wife, Nina, and their three children are excited to relocate to Birmingham, Alabama and continue serving the Southeastern team in this new capacity.

Chris Rich
Chris Rich