Lawrence R. “Larry” Antonucci Jr. admittedly derives the same thrill hooking big game fish off the Jersey Shore as he does reeling in business as president of the 721 Logistics LLC customs broker firm and leading Ship Philly First in its efforts to promote the ports of the Delaware River and Bay.
The self-described “Philly guy” isn’t spinning fish tales when he describes how a “work hard, play hard” attitude and a focus on leading-edge technology are advancing Lester, Pa.-based 721 Logistics and its J&K Fresh East perishables division, which he runs with his cousin and brother. And Antonucci isn’t serving up whoppers when, in an exclusive interview with the American Journal of Transportation, he talks of the success of the regional not-for-profit maritime industry organization of which he has served as president since April 2014.
How is Ship Philly First engaged in spreading the word about the ports – and I say that in the plural – of Philadelphia?
Ship Philly First was established in 2010 as – and still is today – a not-for-profit organization made up of local port businesses, most of them family-owned, who make their living from the success of the ports. As the name denotes, it’s ‘Ship Philadelphia First,’ so most of these businesses are in and around the Philadelphia area.
A challenge that we have is that the ports of Philadelphia, from a Customs standpoint, encompass ports on the other side of the Delaware [River] in New Jersey and south of us down in Delaware.
That being said, all the ports along the Delaware benefit from what Ship Philly First does, sometimes indirectly, sometimes directly…
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